350,000 Post-It Notes Animate Melissa Shoes’ Power of Love Campaign

Melissa Power of Love Post-it Notion AnimationIf I have more than 4 Post-It notes at my desk I start stressing out, so I can’t imagine being surrounded by this many. But if the results were as beautiful as this I think I’d be OK.

Brazilian footwear manufacturer Melissa worked together with 3M to create this jaw dropping installation at their Galeria Melissa flagship store in São Paulo.

The project promotes their the Melissa spring/summer collection of footwear, Melissa Power of Love. Visitors to the store left their mark on the project, adding 30,000 thoughts of love on the Post-It Notes.

The project took 25 animators almost 5 months and 350,000 colored Post-its to create this amazing and inspiring piece of work.

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