Adidas and Dwight Howard Use Ball-Tracking Technology to Create Signature Shots

Adidas Dwight Howard 'Signature Shots'

At an Adidas promotional event during the NBA pre-season swing through the Philippines, Houston Rockets’ superstar Dwight Howard provided Manila basketball fans with a unique souvenir.

Fans were invited to play one-on-one against the towering Howard, while tracking technology traced the path of the basketball on its path to the net. The path was then printed and transferred to a souvenir t-shirt.

The Signature Shots campaign comes from the creative folks at TBWASantiago Mangada Puno.

[via Agency Spy]

Philippines

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