It looks like Kia America is going for the dude market with their 2012 Super Bowl commercial (the extended version is embedded above).
In the ad, Mr. Sandman enters the bedroom of a sleeping couple. He lightly sprinkles dream dust to the woman and instantly she’s riding across grassy hills on white horse with a well groomed guy in a puffy shirt (basically a romance novel come to life). But as Mr Sandman rounds the bed, he trips on a pair of slippers delivers a overdose of golden dream dust to the unsuspecting sleeping man. The next thing you know all hell breaks loose as the man finds himself in a white Kia Optima. Brazilian supermodel Adriana Lima drops the flag he speeds off (closed course, professional driver, blah blah blah) in front of a grandstand of cheering bikini-clad women as Motley Crue rock out on stage to ‘Kickstart My Heart’.
But no sir, it’s not over yet. The random awesomeness continues with a cowboy riding a bucking rhinoceros, lumberjacks sawing a truck-size sandwich and Chuck Liddel kicking a guy until he explodes. Soon the man and woman’s dreams cross paths in a more tranquil happy ending.