AFC Ajax is one of the most longest-running and successful football teams in The Netherlands. To give their fans an extra surprise at the launch of their new home jersey, a series of fake fitting rooms were installed inside the Ajax Experience store in Amsterdam. Once the fan had pulled on the jersey, the wall-length mirror was pulled away to reveal a private party including Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women’s team players Leonne Stentler and Babiche Roof.
As seen in the video, the fans reacted with a wide range of mixed reactions from absolute terror to delight.
The experience was created by Iris Amsterdam.