There’s no shortage of computer users who wish that the ESC button on their computer keyboard would do more than just help them exit from an application. What if you could reach out, click the button and be transported to a warm tropical beach, a quiet clearing in the forest or for those of use with more immediate goals; a choice table in the shady corner of a nearby restaurant patio.
Dubai-based agency Y&R MENA took that idea and brought it to life for their client Land Rover. They created a special keyboard key shaped like a Land Rover, and sent it to prospective customers with an invitation to test drive the real Land Rover LR4. Queries about the vehicle tripled and test drives increased by 208%.
[via Creative Criminals]