Earlier this year, Toronto ad agency john st created some buzz with ‘Pink Ponies’, a case study spoof detailing gow the agency created an effective promotional campaign about an 8 year old girl’s birthday party.
Now John St is back with a new tongue-in-cheek video (embedded above) that reveals a surprising new direction, as they launch the world’s first Catvertising agency.
In the clip Creative Director, Stephen Jurisic explains, “We’re seeing a shift in consumer habits. Everything is moving toward cat videos, and the agencies that don’t realize that, get left behind.”
The video is both funny and well produced, but the whole concept veers dangerously close to the Kittywood Studios mockumentary clip with over 500,000 views that was posted on YouTube in August by Pixels per Second.
Maybe both these videos are simply playing off of the IKEA Herding Cats ad from 2010. In that project Mother London released 100 cats inside the Wembley IKEA store at night and filmed the results for a wonderfully effective TV ad.
What do you think? Simple coincidence, or are these two kitty-inspired concepts a little too close for comfort?