Air New Zealand Mascot Kills Off in Elaborate Game of Clue

Air New Zealand - Cluedo: Who Killed Rico?Air New Zealand has launched ‘Bye Bye Rico‘, a promotion featuring an elaborate game of Cluedo (known here in North America as simply ‘Clue’) to solve the mystery of who murdered the airline’s slightly creepy mascot Rico.

The suspects include Snopp Dogg, Richard Simmons, Guliana Rancic (E! News), Holly Madison (Hugh Hefner’s ex), Ma’a Nonu (All Black New Zealand rugby player) and New Zealand TV presenter Paul Henry.

Participants navigate from room to room, gathering clues that are added to their notebook until they are ready to guess which celebrity is the murderer, what was the murder weapon and where they think the murder take place. The participant who correctly identifies the murderer will win return airfare for two between Los Angeles and New Zealand including accommodations and tours of local attractions.

Rico was introduced as Air New Zealand’s mascot over a year ago and with the goal to introduce the airline’s new economy Skycouch and premium economy Spaceseat. Videos featuring Rico have een viewed over 4.5 million times on YouTube and his Facebook fan page over 48,000 followers. During his time in LA he got to hang with celebrities like David Hasselhoff, Lindesy Lohan recorded a song, ‘Hello Sunshine’ with Snoop Dogg.

The site had me engaged for nearly an hour as I went from room to room investigating the highlighted items. There is extensive use of full screen video throughout the game, and i had to wait several times for individual scenes to load. The questions within the game efficiently make use of promotion videos that were already posted on YouTube such as the infamous flight safety clip ‘Fit to Fly’ featuring Richard Simmons.

I won’t tell you who I guessed, you’ll have to take some time and go through the ‘Bye Bye Rico‘ game yourself.

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