OK I admit it, I am a snooze button abuser. When 6:30am arrives with the unwelcome sound of my alarm I know exactly how many snooze button slaps I can get away with before I am in danger of missing the train to work.
Whether you are a Snoozer, Grump, Grunter or a Zombie first thing in the morning? Philips thinks it can help and wants to help make you a better morning person. They are looking for people to join their Wake-Up Challenge and swap their alarm clocks for the Philips Wake-Up Light for three weeks. Selected testers will receive a Wake-Up Light for free. For the first week they will record their ‘first thing in the morning’ mood using their old alarm clock for a week, then for the next two weeks weeks they will record their morning mood using the Wake-Up iPhone app.
The Wake-Up Challenge is only running in Europe right now, so it looks like the rest of us are still going to be waking up grumpy and groggy for a little longer.
The site features wonderful animation and graphics that look like they are constructed our of paper, although I’m still scratching my head a bit about the scene with the woman waking up in bed with a cow.
The Philips Facebook page also features video clips of Philips past campaigns including 2009’s ‘Wake-up Light vs The Sun’ in which the Philips team placed a Wake-Up Light in a chicken coop to fooling Simon the Rooster into thinking that it’s already morning, and 2010’s ‘Wake Up the Town’ challenged the residents of Svalbard, Norway (the norther-most town in the world) to try out the Wake-Up Light during their 11 weeks of darkness.