Aussie Theme Park Promotes New Coaster with ‘Tighty Whitey’ Vending Machine

Abyss - Adventure Park Undies Vending Machine

Billed as Australia’s most thrilling coaster, Abyss a new $12 million rollercoaster is open now at Adventure Park near Perth. With 3 inversions, a 100 foot drop and speeds reaching up to 85 km, the ride is sure to provide

To promote the new ride, agency SHEDcsc created a special vending machine stocked with fresh, clean underpants. The packages also included a fact sheet with details about the new ride.

[via Campaign Brief]

Australia

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