“Slowing down won’t kill you” is the main message behind a new road safety campaign by the Transport Accident Commission (TAC) in the Australian province of Victoria.
With stats showing that the high-risk driving habits of young men (ages 21-26) puts them at 50 percent more likely to be involved in a car accident, the TAC along with agency Grey Melbourne decided to target their campaign to the mothers, sisters, wives and girlfriends of this age group. Since research had shown that women can act as a positive influence on men’s driving habits, they turned to Pinterest with it’s 80% female user base.
The Pinterest boards are titled ‘How to Plan a Funeral‘ and contain images of things to consider when planning a funeral, including catering, churches, flowers, what to wear, and eulogy inspiration. The final board contains the message ‘I’d Hate to Plan Your Funeral’ and videos featuring the stories of people who have lost their lives in car crashes caused by careless driving.
The Pinterest campaign will run in conjunction with these videos, as well a video featuring a remake of The Cure’s ‘Pictures of You‘ (embedded below) performed by Australian singer/songwriter Angie Hart (former vocalist of Frente!).