Australian Bank Rewards Honest Shoppers with an Instant Thank You Campaign

NAB Honesty Shouldn't Go Unrewarded

To promote their new ‘Honesty’ credit card the National Australian Bank rewarded shoppers for turning in lost items.

While the unsuspecting shoppers waited at the specially constructed lost and found counter. their name and picture was taken and distributed to other teams located in the mall. As the shoppers continued on their way they began to notice their face displayed on digital signage throughout the mall. I love the final scene where ‘Han’ sees his name spelled wrong.

The stunt was created by Clemenger BBDO, Melbourne.

Australia

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