Australian Train Safety PSA Features Impossibly Catchy ‘Dumb Ways to Die’ Song

Melbourne Metro Trains - Dumb Ways to Die

Most train safety PSAs rely on scare tactics to make people aware of the results of being careless around train tracks.

Melbourne Metro Trains, agency McCann Melbourne and Tangerine Kitty have taken a different approach, producing a catchy tune titled ‘Dumb Ways 2 Die‘. The song compares the stupidity of someone’poking a stick at a grizzly bear’, or ‘scratching a drug-dealer’s brand new ride’ with ‘standing at the edge of the train platform’ or ‘driving around the boom at a level crossing’.

The PSA features an assortment of cute, colourful risk-takers, who despite their horrific injuries, still manage to return to dance and sing their way through the catchy chorus.

Also included in the campaign is the Dumb Ways to Die website of safety tips, a Tumblr blog featuring animated clips, a Soundcloud posting featuring the song and a ringtone version.

Australia

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