Despite what you may see in TV ads, or real estate show, not all families lives in a large suburban home or spacious downtown condominiums. So, it’s refreshing to see ‘One Room Paradise’, a new ad for IKEA UK, showing how a young mother and son brighten up their small apartment with colourful and useful items from the Swedish company.
However, the mother, son (and babysitter? grandmother, neighbour?) give off a slight creep-factor, thanks to their large plastic doll heads.
As usual, the music choice is spot on. The track is a remake of a song from Aretha Franklin 1964 album Runnin’ Out of Fools, sung by Elayna Boynton. Elayna teamed up with Anthiony Hamilton to perform Freedom, featured on the Django Unchained soundtrack.
[via The Drum]