Ben & Jerry’s Wants Your Unused Characters to Promote Fair Trade

Do you want to do good with your Tweets but don’t feel particularly chatty. Well, good news for you, Ben & Jerry’s wants to put those unused characters in your tweets to good use. They’ve released a cool Twitter application to promote Fair Trade Day on may 14. You enter your message as normal using the app, the space left over in your tweet is instantly filled with a customized message and link to an applicable article about the fair trade movement.

The application can also work as a Chrome of Firefox browser plugin. You can use up 133 characters in your tweet (I checked), and still include a Fair Trade Message. Now that message is very short and consists of “| > #FT”.

A fun and easy way to spread the message

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