Benetton Launches ‘Unemployee of the Year’ Campaign to Support Non-Employed Youth

Benetton - Unemployee of the Year

United Colors of Benetton has long been well-known for it’s thought-provoking advertising, including a recent campaign featuring images of world leaders locking lips together.

Now the Italian fashion brand is launching the ‘Unemployee of the Year’, a contest to support the ideas of young non-employed people between the ages of 18 and 30.

Participants are invited to submit outlines of their projects at the UNHATE Foundation website, along with details of their ‘non-work experience’. Their project ideas will be voted on by other members of the community, and the 100 most deserving projects receive €5,000 have their projects turned into reality.

The initiative was created by FABRICA, in cooperation with 72andsunny Amsterdam

[via Agency Spy]


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