As the week ended, the uproar continued on social media over comments made by Barilla Pasta chairman Guido Barilla in a interview, Wednesday on Italian radio interview.
Barilla commented that: “I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role.”
Barilla went on to say, “If gays like our pasta and our advertising, they’ll eat our pasta, if they don’t like it then they will not eat it and they will eat another brand.”
On Friday morning, Bertolli Germany’s social media agency Orca im Hafen, responded with a Facebook status titled “Pasta und Liebe für alle!” (Pasta and Love for all), and image of various “pasta couples” happily dancing their way along a wooden spoon towards their delicious demise.
While there have been calls for a boycott of Barilla products, the controversy is not hurting their social media followers. The total likes on the Barilla Facebook page has increased nearly by nearly 10,000 followers since Thursday.
[via Ad Week]