No doubt inspired by the iconic images of Harold E. Edgerton, who used special stroboscopic equipment to capture striking photographs of events such as a bullet bursting balloons or going through an apple, BMW Canada has created a ad featuring the 560-horsepower M5 sedan as the ‘bullet’.
The ad features the M5 bursting out of a tunnel (barrel of the gun) before smashing through a giant glass apple, bursting 3 massive water balloons with it’s antenna before blasting through a target all captured in ultra-slow motion. The question everyone is asking is, how much of it was created using CGI? Recent BMW ads with the Walls and Helipad ads.
The ‘Bullet’ High Performance Art video was created by Toronto’s Cundari Advertising.