BMW Switzerland Recruits Backseat Singers to Create the World’s Fastest Christmas Song

BMW Switzerland - Fastest Christmas Carol

So, just how do you create the world’s fastest Christmas Song?

BMW Switzerland and their agency Draftfcb, Zurich first recruited a group the brave singers of Zurich A Cappella, and suited them with safety gear and strapped them into a new BMW M135i. Then set them loose on the Circuit de l’Anneau du Rhin with Deutsche Tourenwagen Masters pro driver Martin Tomczyk at the wheel.

Between squealing tires and screaming passengers the group did manage to get through a few verses of Jingle Bells before their adventure was over.

Not satisfied withe simply terrorizing vocalists, BMW Switzerland recruited illustrator, Gavin Patterson to create artwork for the ‘World’s Fastest Christmas Card‘ while riding shotgun with BMW precision driver Urs Inauen. The resulting art required labels to help identify Santa and his presents among the marker scribbles.

World’s Fastest Christmas Song

World’s Fastest Christmas Card

[via Ads of the World]

Switzerland

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