During the recent Pride Week festivities in Toronto, a Fuzz Wax Bar promotion proved to be real “rip-off”. Wax strips that doubled as coupons (with directions to the salon) were attached to the still-hairy (for the moment) bodies of a very brave male model. People passing by were invited to then “rip-off” one of the coupons for a 25 discount on their next waxing.
As seen in the video, the waxing strips are colour-coded based on the sensitivity of their location on the body.
Watching the clip brought back memories of watching Steve Carell’s famous chest-waxing scene in the 40-Year-Old Virgin. Unlike Carell’s movie character, the coupon-covered male model doesn’t resort to random obscenities or invoking the name of Kelly Clarkson.
The campaign was created and executed by Toronto’s Lowe Roche.
[via Media in Canada]