As they explain in the description of the video, Bodyform doesn’t actually have a CEO, but if she did, she’s be called Caroline Williams. Made-up CEO or not, this response video to a sarcastic post on Bodyform’s Facebook page hits the nail on the head when it comes to a typical guy’s reactions to honest open talk about a woman’s period (my hands were shaking just typing that).
Last week, Richard Neill (let’s assume he’s a typical bloke), posted:
Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger
The post has received 3,656 comments and 85,881 likes so far, obviously capturing the attention of Bodyform, a page with a total of just 4500 followers.
In the video, ‘CEO’ Williams apologizes directly to Richard for misleading him through a flagrant use of visualizations such as skydiving, rollerblading, mountain biking, and of course horseback riding in their ads. She goes on to explain that unfortunately there’s no such thing as a ‘happy period’, but the reality is, some people just can’t handle the truth.
This is followed up with gripping scenes taken from focus groups held in the 80s, showing the results of men being exposed to the truth about periods.
Brilliant move Bodyform, now let’s see if ‘us guys’ can manage to bring back the right brand from the store.
[via HuffingtonPost UK]