Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.

USA

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