I still do a ‘double-take’ when I notice a payphone on the street. It seems almost inconceivable (and yes, I said that like Vizzini in ‘The Princess Bride’) that this used to be the only way we had to get in touch with someone when we were out-and-about.
Brazilian telecom provider ttp://www.oi.com.br” title=”Oi” target=”_blank”>Oi, and their agency NBS created a Magical Payphone with a direct connection to Santa at the North Pole. Actually, Santa was played by two actors from Retiro dos Artistas (an institution that takes care of retired artists), who could watch the children’s reactions via a remote camera
But chatting with Saint Nick was only the start of the fun for these kids. As they spoke with Santa, lost elves wandered by, and gifts seemed to appear out of nowhere (thanks to sneaky members of the production crew). But there was more, Santa asked the kids to find the star on the pay phone, once pressed it triggered a 3D projection, snowflakes and a Christmas choir.
[via Ads of the World]