Johannesburg, South Africa agency TBWA Hunt Lascaris had been tasked with coming up with an out-of-home campaign illustrating how the DOOM Fogger gets into every nook and cranny to kill bugs.
As an alternative to more traditional outdoor media, the agency took the challenge literally and created advertising spaces out of the cracks and holes in the walls of buildings. They created Roachville; cockroach dioramas showing the insects posed in living room, bedroom and cafe scenes. Large colourful highlights pointed toward the tiny scenes with the headline “Gets to Where They Live”.
via Ads of the World