To celebrate the one million ‘Like’ mark, Cadbury live streamed the construction of a gigantic 3 tonne (or 6,600 pounds)’thumbs up’ statue from thousands of blocks of their signature Dairy Milk bars. The intricate ‘Thanks a Million’ thumbs-up construction was completed by a team of eager purple-clad Oompa Loompas.
To complete the construction Cadbury invited Denise, a superfan to place the final square on top. After the party the chocolate was donated to a company specializing in the research of alternate fuels. I’m wondering in the chocolate will be used to create that fuel or a special treat for the hungry researchers.
The ‘Thanks a Million’ campaign was created by London agency Hypernaked.