California Mall Promotes Retailers with Real-Life Pinterest Boards

Westfield UTC - Real World Pinterest Board

La Jolla, California mall, Westfield UTC is celebrating it’s $180 million renovation with real-life Pinterest boards, promoting products from participating retailers.

Shoppers have a chance to win all the items in the display by creating their own ‘Everyday Escape’ Pinterest board, pinning 5 items from the Westfield UTC’s own ‘Everyday Escape‘ board, tag each pin with ‘#WestfieldUTC’

While the installation is not an official project from Pinterest, the mall did seek permission to use the Pinterest logo.

[Photo via Westfield UTC Facebook] [via Pando Daily]

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