Canadian Fashion Designers Craft Bathroom Tissue Gowns for 2012 White (and Pink) Cashmere Collection

Cashmere White Collection 2012

Who here hasn’t wrapped themselves up in toilet paper, closed their eyes and imagined themselves twirling around the room in a gorgeous gown?

No? Well I guess we have different definitions of a fun Saturday night.

This past week at Arcadian Court in Toronto, marked the debut of the ninth annual White Cashmere Collection. The collection showcases the work of fifteen Canadian designers who created everything from bridal and evening wear, to jewelry and, for the first time ever, footwear and children’s wear, all crafted from White and Pink Cashmere Bathroom Tissue. During October, which is Breast Cancer Awareness Month, 25 cents of every package of Pink Cashmere goes directly to the Canadian Breast Cancer Foundation.

The 15 designers include Anomal Couture by Sonia Leclair, David Jack, Izzy Camilleri, Adrian Wu, Ashtiani by Golnaz Ashtiani, Rodney Philpott Designs, LABEL by Shawna Robinson and Natalie Sydoruk, LuShyne by Lucci Rojas, Laura Siegel, Al Shakour by Suhaila Niazi, Cara Cheung, DRōN by Joël Bissonnette, MMCrystal by Michelle Merizzi, Jewelry by Karen McFarlane and shoes designed by Yvonne Lin for Town Shoes.

To view the 2012 collection or to vote for your favorite, visit the Cashmere VOTE Couture for the Cure Facebook App. Eligible voters (you have to be Canadian) could win 1 of 4 $2500 shopping sprees. Cashmere will donate $1 to the Canadian Breast Cancer Foundation for every vote, up to $10,000.

The campaign was produced by Toronto agency Strategic Objectives.


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