Auckland-based agency Special Group and Australian fashion photographer Jez Smith, have collaborated to create a series of striking ads for Ecoya Soy candles. The ads feature two dancers from The Sydney Dance Company embracing each other as warm wax from the candles in dripped over their nude bodies.
Tony Bradbourne, Creative Director at Special Group told Campaign Brief: “We were really trying to evoke the idea of more pleasure, more romance, more sensuality – but in a simple, striking, visual way. We thought the idea of pouring wax over naked bodies, but just leaving the wax for the viewer to see, could achieve this.”
[via Campaign Brief]