Carlsberg Stunt Sends Unsuspecting Couples Into Biker-Filled Theatre

Carlsberg Stunt Sends Unsuspecting Couples Into Biker-Filled Movie TheatreAs part of the ongoing ‘That Calls for a Carlsberg’ campaign Belgian ad agency Duval Guillaume Modem filled a Brussels movie theatre with 148 tough-looking tattooed bikers.

They left only two available seats in the middle of the theatre for the suspicious couples to sit, and filmed the results. The reactions are priceless as the couples round the corner and come face-to-face with the intimidating crowd. Will they stay or will they run?

As several blogs have pointed out this is reminiscent of the Heineken Italy viral video that won a Cannes Gold Medal Lion in 2010. In that experience, 100 women managed to convince their boyfriends and spouses to attend a classical concert rather than watch the Champions League match between Real Madrid and AC Milan. If you haven’t seen it yet, I won’t give away the great ending.

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