Samsung’s Dunbar Edge Experiment asks, which Facebook friends can you really count on?

Robin Dunbar, professor of Evolutionary Anthropology at Oxford University is well-known for his theory that, even in the age of Facebook, the number of people that a person can naturally have a personal relationship with tops out around 150. He further theorizes that 15 out of this group are seen as close friends and only 5 of these are people you feel you can truly rely on.

Samsung Sweden puts this theory to the test with the Dunbar Edge Experiment. Professor Dunbar asks you to consider which of your Facebook friends who can help you out of 5 different scenarios.

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

The product connection is that the Samsung Galaxy S6 EDGE allows you to access your five most important contacts from the edge of the device’s screen. In the end, you may be facing the harsh realization that you need to connect with a more reliable group of friends.

The site was created by DDB Stockholm.

via Ads of the World

Oreo, Audi and Tide Light-Up Twitter with Zingers During Super Bowl Blackout

Oreos - Tide - Super Bowl Blackout Response

It’s not a surprise that the social media teams of major brands were on high alert during Sunday’s Super Bowl. With investments in 30 second advertising spots running in the neighbourhood of $4 million during the broadcast, it was paramount that reaction to ads be tracked (and possibly responded to) in real-time.

When a blackout affected half the stadium in the third quarter, delaying the game was delayed for 34 minutes, a few savvy social media teams jumped into the fray with some witty, well-timed tweets.

Audi poked fun at fellow German automaker Mercedes-Benz, title sponsor of the New Orleans Superdome, posting, “Sending some LEDs to the @MBUSA Superdome right now…”. Over 9,000 retweets followed.

Tide responded with, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower”, linking to an image associated with their Stain Saver campaign.

Probably the best response came from Oreo, “Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.”, with a link to an image of an Oreo lit up in a spotlight. The tweet went on to be retweeted 10,000 times within the next hour.

While the three brands mentioned here all invested heavily in their traditional spots, these off-handed remarks captured significant attention with those of us engaged with Twitter as a second screen experience.

[via Advertising Age]

Time-Traveling Pilgrim Reveals Unusual List of Things to Be Thankful For

Baldwin&, Fragment, Partizan, JSM - The Thanksgiver

There’s plenty to be thankful for at Thanksgiving, there’s friends, freedom, family and electronic sales. With the big holiday just days away, Raleigh ad agency Baldwin& have collaborated with Fragment, Partizan and JSM to bring ‘The Thanksgiver‘, a time traveling pilgrim, to provide holiday dinner prayer-givers with a list of more things to offer thanks for.

A few examples of things to be thankful for include:

Shelf Paper: because you don’t want your canned goods thinking they’re living in some shack

The CIA: because those dolphins aren’t going to weaponize themselves

Line Dancing: for bringing order and precision to wild and erotic world of country & western dance


Seniors Hit the Drag Strip with Mobility Scooters in Ad

JackpotJoy - drag race

A new ad for UK gaming site features two pensioners looking for new thrills by challenging each other to a drag race using their mobility scooters. I Believe in a Thing Called Love‘ by The Darkness provides the appropriate hard rick vibe to the ad.

Also starring in the ad is Barbara Windsor as the Queen of Bingo. Barbara was featured in nine ‘Carry On‘ movies from 1964-1974 and as Peggy Mitchell on the BBC’s Eastenders.

The ‘Just for the Jackpotjoy of it’ campaign was created by London agency Isobel.

[via The Drum]


Vespa Launches 'La Vespa Vita' Community Site

La Vita Vespa

Vespa, the iconic Italian scooter created in 1946 by Enrico Piaggio and aeronautical engineer Corradino D’Ascanio saw interest (and sales) explode in 1953 when Audrey Hepburn and Gregory Peck rode one around the streets of Rome in ‘Roman Holiday’. The brand has seen renewed interest in the last few years as a lifestyle statement and affordable alternative to the automobile. I can easily count a dozen Vespas on any given morning on my walk to work.

Vespa USA has highlighted the style aspect of the scooter brand by creating ‘La Vespa Vita‘, a community site consisting of user generated content. The site features mosaic of photos pulled in from Instagram and Flickr. Photographers can have their Vespa images included by adding the hashtag #VESPAVITA to the description, and writers can also contribute a blog post in categories like Vespa style, history, fashion or lifestyle. Fashionistas can have their images added to the Vespa Look Book by posting images with the hashtag #VESPASTYLE.

A quick look on Statigram reveals dozens of images already using the #VESPAVITA and #VESPASTYLE hashtags.