According to the American Society for Aesthetic Plastic Surgery (ASAPS), Americans spent nearly $10 billion on cosmetic procedures of which $6.2 billion was spent on surgical procedures. And surgical procedures are on the rise, increasing 197% since the tracking of plastic surgery began. Facelifts, which were first performed in 1901 in Berlin, remain one of the most popular procedures particularly with men, but the top two surgical procedures overall were liposuction and breast augmentation.
The new Smart Fortwo is also sporting a facelift, and in this ad it’s joined by several people who are very familiar with plastic surgery procedures (to put it gently). Among the group appearing in the ad is celebrity hairstylist Steve Erhardt; who has had dozens of procedures including a facelift (of course), eyebrow and forehead lifts for that ‘always surprised’ look; and performance artist and transgender icon Amanda Lepore (pictured above), who besides sex reassignment surgery at age 17, has endured countless surgical procedures to create her unique look.