So, it turns out that I am not the only person to try banging out the chords to Deep Purple’s ‘Smoke on the Water’ on the keypad of a telephone, much to the chagrin sometimes of the other people on the conference call. The ‘On Hold Jam Session’ campaign for Billboard Magazine in Brazil encourages just that kind of behaviour.
Media-buyers and agencies received a special direct mail piece complete with a cheat sheet of how they too, could play along with the ‘on-hold’ at the Billboard offices. The four songs included the aforementioned ‘Smoke on the Water‘, but Van Halen’s Jump, Survivor’s Eye of the Tiger and , Funkytown, a song that actually sounds like it may have been recorded on a keypad.
This initiative is a bit more tame, yet still as… ahem, hands on as the ‘Guitar-Pee‘, an interactive urinal complete with sensors that react to an… ahem, stream.
Both campaigns were created by AlmapBBDO, São Paulo.