Massive Christmas Tree Built with Lego Products Lights Up Sydney Mall

Pitt Street Mall in Sydney, Australia is the location of a giant Christmas tree specially constructed with a combination of Lego and Duplo bricks. The tree which stands at nearly 33 feet tall weighs 3.5 tons and took 1,200 hours to complete.

The display also features a pile of gifts, a koala and Santa Claus standing along side a surfboard all built from Lego.

[via Nerdist]


Sao Paulo Clothing Store Uses Mannequins Drones to Advertise Black Friday Deals

You may find this advertising initiative a bit creepy, innovative or both, depending on how your feel about headless mannequins floating outside your high-rise office window.

Camisaria Colombo, a famous Brazilian shirt store wanted to advertise their Black Friday deals to businessmen who don’t have time to leave their offices.

Sao Paulo agency Salles Chemistri had the answer: replace the heads of lightweight mannequins with helicopter drones and fly them up to the windows of office buildings in the city’s business district.

[via Gute Werbung]


Rain-Activated Messages Advertise Bumbershoot Festival on Seattle Sidewalks

Bumbershoot - Rain Activated Advertising

The 2014 Bumbershoot Music & Arts Festival is less than a month a way, and to remind local Seattleites about the event, ad agency Publicis leveraged one of the things that the city has in abundance; rain.

While Seattle doesn’t rank highest in the amount of annual rainfall, it does rank in the top 5 in the US for cloudy days.

The agency used stencils and a spray system called NeverWet to create a message that repelled water. When the sidewalk was dry the message was invisible, but when it rained the message was revealed against the wet sidewalk around it.

[via Agency Spy]

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