WTF? Kids Swear Up a Storm in Smart ForFour Ad

As the saying goes, “kids say the darndest things”, and this ad created by BBDO Berlin for the smart forfour certainly proves that correct. The rationale behind the ad is that if you drive a smart forfour you’re less likely to be suffering from the road rage that produces the bad language that your kids will undoubtedly pick up on.

Agency: BBDO Berlin
Client: Smart (Daimler AG)

Germany

AutoTrader UK Offers to Create Lego Version of Fans’ Favourite Cars

In a campaign kicking off this week, AutoTrader UK is asking fans to post pictures and stories of their favourite cars to Facebook, Twitter or Instagram with the hashtag #DrivenByMe. The winner each day will receive a version of their favourite car built using Lego.

The campaign was put together by London social media agency Krowd.

Monday – Austin Seven Mini
Tuesday – ’91 TVR S3

[via The Drum]

UK

Print Ad Features Optical Illusion to Demonstrate Ford’s “Park Assist” Feature

Ford Explorer Parking Illusion

This print ad created by BBR Saatchi & Saatchi, Tel Aviv for the Ford Explorer demonstrates the car maker’s Park Assist technology with a simple optical illusion.

Simply stare at the dot in the middle of the Explorer’s silhouette for 30 seconds, then switch your focus to the parking space between the two black vehicles.

[via Digital Synopsis]

Israel

Ford New Zealand Creates Hot Sauce to Promote Limited Edition Fiesta ST

Ford ST Hot Sauce

The new limited edition Fiesta ST may be a hot looking car all by itself, but Ford’s New Zealand ad agency JWT decided to take things up a notch. The agency recruited chili sauce maker Chris Cullen of Cullys to create a special chill sauce containing the hottest chilies grown in New Zealand.

The sauce was created using the Trinidad Scorpion Butch T pepper, which clocks in at a tongue-melting 1.463 million on the Scoville scale, the measurement of spicy-heat created by American pharmacist Wilbur Scoville in 1912. By comparison the Habenero earns a rating of only 300,000 SHU.

A limited number of 3,000 bottles of the ST Hot Sauce bottles were produced, with 1500 finding their way onto tables at trendy Mexican restaurants and burger joints around Auckland. Others were sent to potential customers, while others were given away on the Ford New Zealand’s Facebook page.

[via Campaign Brief]

New Zealand

How Quick Can You Click? Volkswagen Races Into Your Web Banner

Volkswagen GTi Bannenbahn

Banner Blindness is the name given to explain one of the reasons that internet users ignore banner ads. In fact Doubleclick has reported that the average click through rate for banner ads in the U.S. is a measly 0.11%.

However, this Friday (Sept 13) ad agency ACHTUNG! and Volkswagen will have internet users in the Netherlands paying extra attention to the banner ads on 4 of the country’s most popular web sites, including nu.nl, telegraaf.nl, autoweek.nl, and geenstijl.nl.

The agency will bring the banners to life with a live video feed from a local airport runway where 20 x 25 metre versions of the web pages have been reproduced. On Friday from noon to 4pm (Netherlands time) a stunt driver will pilot a Volkswagen GTi around the runway, speeding and sliding across the reproductions of the web page and through the banner ads. Internet users with quick reflexes have to click on the car when it appears. At the end of the day, the user with the quickest reflexes wins the car in real life.

While only people in the Netherlands can win the car, everyone can test their reflexes at gtibannerbahn.nl.

The Making of Bannerbahn

[via http://www.digitalbuzzblog.com/volkswagen-bannerbahn-live-banner-challenge/]

Netherlands