For Breath That Sizzles… Scope Introduces Bacon-Flavoured Mouthwash (Maybe)

Scope Bacon Mouthwash

Proctor & Gamble has launched a sizzling new addition to its line of products. New Scope Bacon Mouthwash is said to kill 99% of bad breath with 100% bacon taste.

Considering that Monday is April Fools Day, there’s little doubt that this product announcement is a joke. However, products such as bacon-flavoured lip balm, toothpaste, vodka and envelopes actually do exist.

So, maybe there is a chance that you will soon enjoy a bacon-flavoured swish after a hearty morning breakfast.

USA

French Ad for Toilet Paper Shows That Even Digital Technology Has It’s Limits

Le Trefle - Digital Has It's Limits

A new ad for Le Trèfle toilet paper shows one man’s obsessive quest to replace paper with digital in his home, constantly chiding his partner and child to use a digital tablet as the “better way” of creating art, leaving notes on the fridge door, playing a game or simply reading a book in bed.

But digital technology has it’s limits, and his whole mission unravels when he finds himself sitting on the toilet with nothing but an empty roll of toilet paper. Then it’s time for ‘Emma’ to get her revenge.

While there may not be a virtual bidet app, the toilet paper manufacturer has created a free iPhone app called ‘Où sont les toilettes?‘ that helps people find the nearest, and hopefully well-stocked washroom.

The ad was created by Leo Burnett France.

[via LSA]

France

Candle Ads Feature Striking Images of Nude Dancers Dripped in Warm Wax

Ecoya 'Just Add Candlelight'

Auckland-based agency Special Group and Australian fashion photographer Jez Smith, have collaborated to create a series of striking ads for Ecoya Soy candles. The ads feature two dancers from The Sydney Dance Company embracing each other as warm wax from the candles in dripped over their nude bodies.

Tony Bradbourne, Creative Director at Special Group told Campaign Brief: “We were really trying to evoke the idea of more pleasure, more romance, more sensuality – but in a simple, striking, visual way. We thought the idea of pouring wax over naked bodies, but just leaving the wax for the viewer to see, could achieve this.”

[via Campaign Brief]

New Zealand

Swiss Garnier Fructis Ads Feature ‘Rocker Dude’ Beard Illusion

At first glance this recently released series of ads created by Publicis Zurich for Garnier Fructis features a trio of tough-looking rocker dudes with full healthy beards that would make the guys in ZZ Top jealous.

It may take you a second to notice that the beards are actually the flowing hair of women standing in front of the men. The ad copy reads “For any hair type”, and promotes that Garnier Fructis’ hair care products will work great for both men and women.

The eye-catching illusions were captured by Berlin-based photographers Billy & Hells.

Garnier Fructis - "For any hair type"

Garnier Fructis - "For any hair type"

Garnier Fructis - "For any hair type"

[via PetaPixel]

switzerland

South African Bug Killer Brand Promoted with Massive Billboard Made of Shoes

DOOM - Wall of Shoes

South African bug killer brand Doom and TBWA South Africa sought to illustrate their product’s killing power by comparing it to the most common form of “spur-of-the-moment” bug control, the shoe.

With nearly 100,000 species of bugs found in the country, that’s a lot of shoe smacking. The agency constructed a 22 metre tall billboard featuring 5771 shoes, carefully positioned to create a massive mosaic of a can of Doom. The public was then given the opportunity to win cash prizes by guessing the total number of shoes on the billboard.

This massive outdoor execution is in sharp contrast to the tiny bug dioramas set up in small building cracks earlier this year by DOOM and their agency.

South Africa