Gatorade Surprises Sledge Hockey Team with Visit from NHL Stars

NHL stars Sidney Crosby, Claude Giroux, Scott Hartnell, Logan Couture, Nathan MacKinnon and Ryan Miller surprised members of the Mississauga Cruisers’ sledge hockey program as part of Gatorade’s #WinFromWithin campaign. The members of the sledge hockey team – several of which were part of Canada’s 2014 Sochi paralympic team – were told that they were being filmed for a documentary before being surprised by the NHL stars.

The campaign was created by TBWA\Toronto

[via Agency Spy / Strategy]


UK Wine Retailer Recommends the Best Wine to Pair with Insect Snacks

Laithwaite's Wine Insect Pairing

If you’ve ever been sitting outside watching a grasshopper hop by and pondered the question, “What kind of wine would taste good with that little green bugger?”, then UK wine retailer Laithwaite’s has the information that you need in a recent post on the brand’s blog. For example, I had no idea that crickets have a nutty flavour that’ll match nicely with a rich full-bodied white wine.

{via PR Examples]


Air New Zealand Celebrates a Very Kiwi Christmas with Larger-Than-Life Tree

To celebrate the holidays Air New Zealand employees traveled to the Otaga Peninsula on the east coast of the country’s south island. There they used lights and giant decorations to transform one of the local basalt rock formations, known as Little Pyramid into a larger-than-life Christmas tree.

There may not have been snow, reindeer or a sleight, but Santa Claus arrived driving a tractor with a wagon load of children from the local Portobello school.

The video was put together by Host Sydney and shot by Two Bearded Men.

[via Campaign Brief]

New Zealand

Ex-Split Enz & Dragon Band Members Promote iPhone Controlled Hearing Aid

ReSound Linx

With one of the most common causes of hearing loss being the exposure to loud noises, it’s not surprising that German researchers determined that professional musicians are 3.6 times more likely to suffer from noise-induced hearing loss. And it’s not just rock musicians like Ozzy Osbourne or Pete Townsend that suffer hearing loss, a Finnish study found that 15 percent of the musicians suffered from permanent tinnitus versus 2 percent of the general population.

Auckland agency Augusto drafted in two famous New Zealand musicians – Mike Chunn of Split Enz/Citizen band and Todd Hunter of Dragon – as ambassadors for the ReSound LiNX, an iPhone-controlled hearing aid system.

The perspective of the two musicians is a refreshing change from the typical “As Seen on TV” product infomercials featuring a fragile senior citizen struggling to hear their grandchildren.

ReSound LiNX User Experience – Mike Chunn

ReSound LiNX User Experience – Todd Hunter

[via StopPress]

New Zealand

Jude Law Shows Off His Dance Moves in Short-Film for Johnnie Walker Blue Label

Johnnie Walker - The Gentleman's Wager

Jude Law stars with legendary Italian actor Giancarlo Giannini in “The Gentleman’s Wager”, a short-film promoting the Johnnie Walker Blue Label brand. In the film Law makes a wager with Giannini that he can win his sailboat by creating a dance.

Soon Law is off to create his dance. He finds an old piano and invites Giannini to an old warehouse to witness his smooth moves.

The film was directed by Jake Scott for RSA Films.

[via The Drum]