Ski Resort Gives Away a Truck Load of the White Stuff in #SendMeSnow Contest

Brimacombe - #sendmesnow

The weather during the Christmas holiday in Southern Ontario were definitely not winter like this year. Rain, fog and temperatures approaching 10 C guaranteed that no one in the area would be experiencing a white Christmas.

But Brimacombe Ski Resort, located 45 minutes east of Toronto, managed to deliver the next best thing to Jackie Robinson and her family, thanks to a large dump truck full of man-made snow collected from the ski hill.

The #SendMeSnow contest rules were simple. Provide a compelling reason why you should be sent a load of snow, and live within 150km of Brimacombe.

On December 23, the large truck backed up to the Bowmanville family’s front lawn and dumped 25 yards of snow on the green grass, providing a winter playground for Robinson’s kids and their friends. A simple idea, well executed by the team at Brimacombe.

[via Facebook]


Dunkin’ Donuts Partners with Discovery Channel for Shark Week Selfie Contest

Dunkin' Donuts - "Take a Biite. Take a Pic" Selfie Contest

Just when you thought it was safe to go back into the drive-thru, Dunkin’ Donuts has partnered with the Discovery Channel to promote Shark Week with a ‘Take a Bite, Take a Pic‘ selfie contest.

Dunkin’ Donuts customers can enter the contest by posting a selfie showing them taking a bite out of their favorite breakfast item with the hashtag #DDSHARKWEEK to Twitter or Instagram. The best pics will be featured on “Shark After Dark” and Dunkin’ Donuts’ Times Square billboard. Winners are eligible for a $100 Dunkin’ Donuts Card and a Shark Week Prize Pack.

[via Dunkin’ Donuts blog]

United States

Coors Light Sends Canadians on Treasure Hunt with ‘Search+Rescue’ Campaign

Coors Light "Search + Rescue"

UPDATE: Monday, July 7

Transit was diverted in Toronto and the police called when one of Search+Rescue cases located at the busy intersection of Spadina and Dundas Street was reported as a “suspicious package”. Within a few hours CoorsLight announced on Twitter that they were ending the promotion.

Original story:

This month Coors Light will have Canadians beating the bushes and scouring back alleys from coast to coast, hoping to find one of the 880 hidden ‘Search+Rescue’ boxes hidden across the country.

Until July 31, Canadians (of legal drinking age) can visit to enter the location and hopefully spot one of the Search+Rescue boxes nearby. Each box contains an adventure-themed prize including racecar driving, rafting trips, Coors Light parties or gift cards.

When a box is found, the finder must follow @coorslightCA and tweet a picture of themselves with the box along with the unique box code and the hashtag #searchandrescue.

The campaign was created by Leo Burnett Toronto.

[via Marketing]


John Lewis Insurance Extends “Things Matter” Campaign with Vine Competition

John Lewis Insurance Vine Competition

UK Insurance company John Lewis is extending the marketing push around their first TV ad “Things Matter” (embedded below) by working with digital agency Steak and 360i London to launch a competition using the social animation app Vine. Earlier this week, it was tweeted that the mobile app can now boast over 40 million users.

Participants are asked to create a Vine of something that matters to them and post it along with the hashtag #WhatMattersMost. First prize for the winner is £1000 worth of gift vouchers, with three weekly winners awarded Canon EOS 700D Digital SLR cameras.

The app is particularly suited to capture stop-motion animation, which was used extensively in the “Things Matter” ad. The ad was created by adam&eveDDB, London and directed by Dougal Wilson for Blink Productions.

The ad features a remake of the Fleetwood Mac classic “Don’t Stop’ by Scottish singer songwriter Nina Nesbitt.

[via The Drum]


Japanese Drivers Use Odometer Reading as Entry for Insurance Company Lottery

Sony Assurance Odometer Lottery

With Sony Assurance basing their auto insurance rates on the number of kilometers that their customers drive, they along with ad agency Frontage Inc. came up with a contest idea to make Japanese drivers more aware of the distance that they travel.

The Odometer Lottery was launched in August 2012 during the Bon festival, an annual tradition when Japanese make the journey back to their hometown to visit family.

To enter the contest, drivers simply took a picture of their odometer reading and uploaded it to an app on the company’s Facebook page.

Grand prize was a JTB travel gift worth 30000 yen with 50 second prizes of 2000 Amazon gift vouchers. In 3 weeks, the contest site had 14,887 visits and 546 entrants.

[via Ads of the World]