Volkswagen Surprises Pedestrians with a Beat Boxing Electric Vehicle

Volkswagen E-Up Beatbox

Over the years we’ve become accustomed to sound of traditional gas-powered vehicles, but electric vehicles run relatively silent at low speeds making them a potential danger to blind or the disabled. Earlier this year the US government required that all EVs produce some kind of sound until they reach 17 mph. Exactly what those sounds will end up being has been open to debate and creative thinking.

Interactive agency DDB Tribal used the silent-running Volkswagen E-Up to demonstrate one creative solution involving vocalist and beatbox artist Fatih Sahin.

[via Car Scoops]

Sweden

Australian Online Bookstore Creates Pop-Up Book Stop for Commuters

Bookworld Bus Stop Bookshelf

As part of a Christmas campaign, Australian online store Bookworld has created pop-up book stops at bus shelters around Sydney and Melbourne. Interested commuters were free to help themselves to any books that they wanted.

The campaign created by ad agency VCCP, hopes to remind Australians that Bookworld, with over 13 million books, is a local alternative to large international booksellers companies like Amazon.

[via mUmBRELLA] [photo via Twitter]

Australia

The Economist Promotes Hot Button Issues with Free Hot Potato Handout

The Economist - Hot Potatoes

Looking to promote their status as the go-to source for insight and opinion on today’s ‘hot potato’ issues, The Economist and ad agency BBDO New York have deployed a food truck to hand out free baked potatoes with all the toppings.

The bright red truck will be handing out the steaming spuds at hot spots in Boston and Philadelphia. Each baked potato comes labeled with a ‘hot issues’ such as same-sex marriage, gun control or North Korea.

[via PSFK]

USA

Luvs Provides Sleepless New Parents in Brooklyn a Break with #LullabyLift

Luvs #LullabyLift

Research (and who doesn’t love research) shows that new parents in the UK drive an average of 1,322 miles per year to get their babies to sleep.

Fathers admitted that they end up driving an average of 1,827 miles in the first year of their child’s life to get them to sleep. Over half of “all” parents admit that they used their cars as a “drop-off-to-sleep” vehicle at east once a week, with the average drive lasting 30 minutes. You can bet there were a few late-night drive-thru visits during those excursions.

According to the embedded video below, elsewhere in America parents are driving their babies around until they fall asleep. But in Brooklyn, NY, where people have a lot of babies but don’t have the same access to personal cars, the babies (and parents) are losing sleep.

Enter Luvs #LullabyLift. On the evenings of October 10 and 11 exhausted parents in Brooklyn, NY were invited to tweet to @Luvs with the hashtag #lullabylift, and Luvs would dispatch a special state-of-the-art Sleep Utility Vehicles, which was basically an Luvs-branded SUV from Cliqcar, a New York based car service.

At the end of the ride, which were set to last 20 minutes, parents received packages of new Luvs with Nightlock.

The campaign was created by Saatchi New York.

[via Creativity]

USA

Adidas and Dwight Howard Use Ball-Tracking Technology to Create Signature Shots

Adidas Dwight Howard 'Signature Shots'

At an Adidas promotional event during the NBA pre-season swing through the Philippines, Houston Rockets’ superstar Dwight Howard provided Manila basketball fans with a unique souvenir.

Fans were invited to play one-on-one against the towering Howard, while tracking technology traced the path of the basketball on its path to the net. The path was then printed and transferred to a souvenir t-shirt.

The Signature Shots campaign comes from the creative folks at TBWASantiago Mangada Puno.

[via Agency Spy]

Philippines