New Zealand Shoe Store Brings Cinderella to Life with Shoe Giveaway

Number One Shoes - Fairy Tale Shoe Giveaway

In a campaign inspired by the story of Cinderella, New Zealand’s Number One Shoes had women (and their boyfriends) racing around Auckland looking for packages containing a single-shoe. Live clues to the shoes locations were shared by bloggers and on Twitter and Facebook. Those people who found the box could bring it into the store’s Albany location to redeem for a free pair.

While the tag on the box says that the shoe should fit, I’m sure a few people managed to squeeze their feet into the shoes for the offer of a free pair.

The campaign was managed by Auckland PR agency Starseed.

[via StopPress]

New Zealand

Zappos Tests Digital Assistant That Tracks Down Products, Whether They Sell It or Not

Zappos AskZappos

Online retailer Zappos, famously known for it’s exceptional customer service, is testing AskZappos, a new digital assistant service. Customers can text, email, Instagram or upload a photo of any product and a small team at Zappos will track that item down at no cost, whether they sell it in their online store or not.

During it’s testing phase, the service is managed by a small team at Zappos Labs, who look up the product themselves, but eventually AskZappos will leverage image recognition to automate some of the process. According to the website AskZappos will soon include posts made from Pinterest, Facebook, Twitter and Tumblr.

AskZappos is part of a trend that is connecting the real and online commerce worlds through image recognition technology.

Recently Amazon brought it’s Flow technology to its main app, leveraging the smartphone’s camera to recognize real-world items and add them to their shopping list. Target has launched an app called “in a Snap“, which recognizes the retailer’s products in flyers, catalogs and magazines.

[via c|net]

United States

Derrick Rose Has Fans Jumping for Free Shoes at London Pop-Up Store

Adidas London - Jump Store

Earlier this month Chicago Bulls’ superstar Derrick Rose was travelling around Europe as part of Adidas’ “D-Rose Tour”. When the tour reached the UK, agency TBWA constructed a pop-up store in the London borough of Hackney stocked with hundreds of pairs of D Rose 3.5 shoes. (remember when we simply called these sneakers?)

To bring home a pair of shoes, the aspiring basketball players simply had to grab them off the shelf. However, the shelf was located high above the floor at the height of a basketball net.

[via The Denver Egotist]

UK

Fashion Brand Broadcasts New Collection Live from West Hollywood Hotel Room

Band of Outsiders - Room 29

As a touring musician, Devendra Banhart is no stranger to hotel rooms around the world. This Sunday Banhart will invite fans to virtually spend the day with him in Room 29 at the Chateau Marmont in West Hollywood. Band of Outsiders have partnered with Vice to have Banhart debut the fashion house’s rock-inspired Spring 2014 Men’s collection live from a number of hidden cameras placed around the hotel room.

The show gets underway on Sunday (June 23) at 9am PST when Banhart receives his wake-up call, and end when he has been photographed in all the looks from The Collection. During the broadcast he’ll receive instructions from the Vice staff via telephone, the Hotel Staff and type-written notes left in envelopes.

A 9am wakeup call for a rockstar? Now, that’s something I have to see. The event will be broadcast live all day at Vice.com, NowFashion.com and BandofOutsiders.com. Follow the hashtag #Room29 to see behind the scenes content on Band of Outsider’s Twitter (@bandofoutsiders), Instragram (@thisisbandofoutsiders) and Vine (@bandofoutsiders) profiles.

[via Vice]

USA

lululemon Post Tongue-in-Cheek CEO Wanted Ad on Home Page

lululemon CEO Wanted

It hasn’t been a great week for Canadian lifestyle retailer lulemeon. On Monday, CEO Christine Day announced she was stepping down after five years in the job.

Despite the company’s stock price has taking a hit after the announcement, Friday morning the company posted a tongue-in-cheek help wanted ad for a new CEO on their website’s home page.

According to the job listing the prospective candidate should have the following qualifications:

  • You communicate powerfully, often through Sanskrit
  • You are disciplined, focused and can hold headstand for at least 10 minutes
  • You’re a long-term thinker. You already have a plan to bring yoga and luon to Mars by 2018
  • You break all the rules like getting your OM-on (loudly) whenever the urge arises
  • You elevate and cultivate the level of talent within the senior leadership team by holding The Bachelor lululemon. Only one successful SVP will get the final rose
  • Not only do you lead the organization to create components for people to live long, healthy and fun lives, you know the secret to how they got the caramel in the Caramilk bar
  • You wear The Mansy to lead our company-wide morning chant and kombucha ritual

In addition the finer print states; Your go-to party trick is your dead-on impression of the yogi in “Sh*T Yogis Say”, in reference to a widely-viewed video the company posted in December 2011.

Shit Yogis Say

[via Ad Age]

Canada