In a campaign inspired by the story of Cinderella, New Zealand’s Number One Shoes had women (and their boyfriends) racing around Auckland looking for packages containing a single-shoe. Live clues to the shoes locations were shared by bloggers and on Twitter and Facebook. Those people who found the box could bring it into the store’s Albany location to redeem for a free pair.
While the tag on the box says that the shoe should fit, I’m sure a few people managed to squeeze their feet into the shoes for the offer of a free pair.
The campaign was managed by Auckland PR agency Starseed.