Designer Pays Tribute to New Bailey’s Bottle with Dress Made from Broken Glass

Bailey's Lucian Matis Broken Glass Dress

This is one dress you could accurately describe as cutting edge fashion.

Recently Bailey’s Canada recruited fashion designer Lucian Matis to create a one-of-a-kind dress inspired by the new taller and thinner bottle design. Matis decorated the gown with beads, flat glass, and shards of broken glass from the old Baileys bottles.

The dress took a team of three skilled workers 125 hours to complete, and was revealed on the runway at Toronto Fashion Week preceding the debut of Matis’ “Monochromatic Fantasy” 2013 fall/winter collection.

[via Marketing]

Canada

Photo via Bailey’s Canada Vimeo

Diesel+EDUN Promote Denim Collection with Pantsula vs. Puppet Dance-off

Diesel+Edun - Pantsula vs Puppets

After travelling to Africa in 2012 to explore each other’s programs in Uganda and Mail, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono joined forces to promote the apparel trade in Africa under the name Diesel+EDUN. Out of this collaboration comes a denim collection manufactured in Africa from cotton sourced through EDUN’s Conservation Cotton Initiative (CCI).

Beyond simply fashion, the campaign showcases young African artists in film, music, photography and literature, whose work is featured at StudioAfrica.Tumblr.com.

To promote the collection, Vice, UK brought in South African director Sean Metelerkamp to create a high energy short film featuring the talents of Real Action, a Johannesberg pantsula dance crew.

The clip “Pantsula vs Puppets” shot in Soweto (embedded below), shows the dancers competing head-to-head against a group of hot-stepping marionettes set to The Very Best & Moroka‘s track ‘Ndekha‘.

South Africa

American Eagle Outfitters Offers Spray-On Skinny Jeans in Early April Fool’s Joke

American Eagle Outfitters - Skinny Skinny Jeans

With more than a week to go until April Fool’s Day, it looks like American Eagle Outfitters is out ahead of the pack by releasing a cheeky ad for a product called AEO Skinny Skinny Jeans.

But enough with the wisecracks. It may take some folks a few seconds to realize that the skintight jeans in the ads aren’t pants at all, but body paint made to look like denim. The video reminds me of Air New Zealand’s ‘Bare Essentials of Safety‘ clip, featuring employees of the airline wearing nothing but body paint and a smile.

The AEO Skinny Skinny Jeans, which unfortunately are currently sold out cost $49,95, and are available in spray cans of Indigo and Bright Light.

[via WSJ]

USA

‘You’ll Never Wear that Again’ App Searches Your Old Facebook Pics for Clothes to Donate

Stockholm Stadmission

To help encourage people to donate second-hand clothing to Stockholm’s Stadmission (City Mission), DDB Stockholm created “You’ll never wear that again“, a Facebook app that searches for older photos in your Facebook albums for items that you probably don’t wear anymore.

Select 9 pictures that show you wearing something that you no longer use and save them to a gallery to share with your Facebook friends. The app then shows where you can go to drop off your extra clothing items, and give them a new life.

Sweden

“Same Dress” Drama Erupts Into an Epic Laser Battle in Harvey Nichols Holiday Ad

Harvey Nichols - Same Dress

Harvey Nichols is not afraid of courting controversy in their advertising campaigns, as evidenced by last year’s Christmas ad ‘Walk of Shame‘.

While this year’s Christmas ad seems less controversial, it’s may still seem very familiar to any woman who’s spent considerable efforts searching for, and selecting, what she thought was that special, unique dress, only to come face-to-face with someone (assuming a woman) wearing the exact same thing.

While I don’t dare speak for all guys, if I spot another dude wearing the same or similar thing at a party, it simply validates that I may have made a good fashion decision.

But, Harvey Nichols’ Christmas ad shows that only way to truly resolve this awkward holiday party situation is to stage an epic laser battle. Even the chihuahua gets pulled into the laser-battle action.

The ad was created by the London offices of Adam & Eve/DDB.

UK