Hitchcock Movie Promoted with #Hitchshots Instagram Contest

Hitchcock - Instagram HitchshotsThe weekend before Halloween I spent most of a cold and dark Saturday watching Alfred Hitchcock movies. Included in my Hitchcock marathon were Rear Window, North by Northwest, Vertigo, The Rope, The Birds and of course, Psycho.

Since then I’ve become equally suspicious of all my neighbours, high places, crop-dusting planes, birds and especially showers.

Hitchcock, due for release on November 23, follows Hitchcock (played by Anthony Hopkins) and his wife Alma Reville (Helen Mirren) during the time when the legendary director struggled to get the movie Psycho made. The movie also stars Scarlett Johansson as Janet Leigh, Toni Collette as Hitchcock’s production assistant Peggy Robertson, and James D’Arcy as the original ‘mother-lover’, Anthony Perkins.

To promote the movie’s release, Searchlight Pictures have launched the Hitchshots photo contest. To enter, participants post their best Hitchcock-inspired Instagram photos with the hashtag #hitchshots. The 10 photos which receive the most amount of shares and likes (I assume, just on Instagram), will win their owner an autographed poster showcasing the movie’s all-star cast.

I’m not a fan of using ‘likes’ and ‘shares’ as a the method of choosing a winner, since Instagram users with large audiences easily receive hundreds of likes’ for nearly anything they post.


Hobbit Characters Prepare for Takeoff in Air New Zealand Safety Video

Air New Zealand - An Unexpected Briefing

Air New Zealand has become well-known for their creative flight safety videos including one featuring flight crews wearing just body paint and another with fitness guru Richard Simmons (who thankfully was wearing real clothes).

Air New Zealand’s latest safety video (embedded below), features a flight crew and plane cabin full of characters from the upcoming movie ‘The Hobbit: An Unexpected Journey‘, including Peter Jackson, and author J.R.R. Tolkien’s great-grandsons Mike and Royd Tolkien.

The video is part of Air New Zealand’s sponsorship partnership with The Hobbit, which includes the (temporary) re-branding of the Airline of Middle-Earth.

Viewers should watch for the Elvish script, then enter to win a trip for two to New Zealand, which includes a tour of the Hobbit movie set, a visit to the Weta Cave, and double passes to the movie premiere of ‘The Hobbit: An Unexpected Journey’.

The safety video was created in partnership with Jackson’s Weta Workshop and Weta Digital.

[via mUmBRELLA)

New Zealand

German Film Director Creates an Epic Spec Ad for Steiff Teddy Bears

Steiff - Don't Be Afraid of the Dark

In 1902, while on a hunting trip in Mississippi, then US President Theodore ‘Teddy’ Roosevelt, refused to shoot a black bear that had been tied to a tree by other members of the hunting party. The incident became the subject of a Washington Post cartoon by Clifford Berryman, who created a modified version of the incident by illustrating a smaller, cuter version of the bear… and by not mentioning that the Roosevelt instructed the bear be ‘put out of its misery’.

Inspired by the story (and cartoon), Morris Michtom and his wife Rose created ‘Teddy’s bear’, and displayed it in their New York shop window. At the same time in Germany, the Steiff company were producing a stuffed bear based on Richard Steiff’s design. By 1906, the bears had become collectively known a ‘teddy bears’ and Steiff created the trademark ‘Steiff – Button in Ear’ to standout from imitators.

Now 110 years later, German film director, Denis Parchow has created a spec commercial for Steiff called ‘Don’t Be Afraid of the Dark’. If you are unfamiliar with the term, it simply means speculative, in some cases an ad will be created to help sell an idea, concept or the capabilities of a company or individual.

The spec ad features a young boy running through the forest pursued by a monster. After being cornered, he awakes to find his trusty Steiff teddy bear in his arms. When the monster appears in his room, the teddy bear springs into action slapping the monster with a pillow, then delivering a fight-ending karate kick. The ad ends with the message ‘Steiff: Protecting children since 1902’.

Is this an ad the company would have come up with on their own? Probably not, but I’m interested to hear about their reaction.


Martyn Ashton Borrows £10,000 Tour de France-Winning Bike for Off-Road Thrill Ride

Martyn Ashton - Road Bike Party

In ‘Road Bike Party’, Welsh mountain bike trials rider, Martyn Ashton borrows a road bike from his friends and takes it on the ride of it’s life. But, this is not just any bike, the Pinarello Dogma 2 is a £10,000 carbon framed road bike, and was used by Team Sky’s Bradley Wiggins to win the 2012 Tour de France.

The video was shot in various locations around the UK, beginning calmly enough on a country road. Soon enough, Martyn is doing front-wheel stands and somersaults in a skatepark, then he’s doing wheel crushing jumps off of concrete blocks. But, it’s his ride across the bridge arch and along the top of the rock wall that makes my knees go wobbly.

The film, which has gained over 4.7 million views on YouTube in just 7 days, was produced by Ashton Bikes and directed by Robin Kitchin, features the song ‘Sometimes’ by Sound of Guns.

[via Bicycling.com]


Star with Topher Grace in New Toshiba/Intel Social Film 'The Beauty Inside'

Toshiba/Intel The Beauty Inside - Social FIlm Experience

Last July Intel and Toshiba teamed up to sponsor ‘The Inside Experience‘ an interactive social film directed by D.J. Caruso (Disturbia) and starring Emmy Rossum (of HBO’s Shameless). Rossum played Christina, a young woman who wakes up in a strange sealed-off room, where she discovers an Intel-powered Toshiba laptop with a dicey connection to an untraceable web connection. Christina uses social media to ask for help to escape and discover the identity of her captors by posting content to her Facebook, Twitter and YouTube accounts. The audience could determine certain aspects within the story, influence its direction, as well as audition to star in the series themselves.

This summer the two tech firms are back to sponsor a new social film entitled ‘The Beauty Inside’, the story of Alex, a 20 something man living in Los Angeles who has woken up every day in his life with a new physical appearance (you may be seeing where this is going already). Fans can audition for the role of Alex on the ‘The Beauty Inside’ Facebook page. Since Alex’s appearance changes everyday, multiple people (both male and female) will be chosen to play the role.

The film is being directed by Sundance-Award winning director Drake Doremus and will star Topher Grace (That 70s Show), and Mary Elizabeth Winstead (Scott Pilgrim vs the World). Episode 1 on Thursday August 16 at 3:00pm PST on Facebook.

The project was developed by LA agency Pereira & O’Dell and and production company B-Reel.

via Creativity-Online