Amazing 3D Street Art Promotes European Release of The Dark Knight Rises

Dark Knight Rises - 3D Street Art, MadridStreet artists 3D Joe and Max (Joe Hill and Max Lowrey) have traveled the world creating mind-bending optical illusions for brands such as Disney, Sprite, and Google. They are best-known for creating distorted street art using a technique that when viewed from the correct angle create an optical illusion of extreme depth.

Last November, the duo braved the elements to claim Guinness Records for both the largest (3807 square feet) and longest (350 feet) piece of 3D artwork in a project promoting Reebok Crossfit.

Their latest mind blowing project was created on the streets of Madrid, Spain to mark the European release of the latest Batman movie,’The Dark Knight Rises‘. In the piece the street appears to be crumbling into a fiery lava pit shaped like the Batman logo.

Spain

Closed Paris Subway Station Serves as Stage for Prometheus Promotion

Prometheus Promo takes over closed Paris subway stationPassengers on the Paris Subway may have been surprised to look up and for a few seconds see a strange glimpse into the future or the past, as imagined in the upcoming movie ‘Prometheus‘.

The promotion takes over the Saint-Marten station, which has been closed since 1939. The station has been transformed into the cave from the movie where the explorers from Prometheus come across the origins of humanity.

The Prometheus ghost station will be live from May 16 to 25 between the Strasbourg-Saint-Denis and République stops.

Watch this brief clip of the view from inside the subway train as it passes by the promotion.

via Minute Buzz

France

Ridley Scott-directed Prometheus Creates Buzz with TED Video from 2023

PrometheusOne of the highly anticipated movies of the 2012 summer is the Ridley Scott-directed ‘Prometheus‘. It’s been widely speculated that the movie is a prequel to Scott’s 1979 movie ‘Alien’, however Scott recently revealed the connection between the two movies is actually the corporation behind the ships.

Prometheus is owned by an entrepreneur named Peter Weyland (played by Guy Pearce) and in Alien the Nostromo is owned by the Weyland-Yutani Corporation. A website has been created for Weyland Industries, celebrating its 50 years of Building Better Worlds. A video of Sir Peter Weyland’s talk at the 2023 TED Conference was just added to the site this week.

In the video we see that 11 years from now TED in held in a massive stadium with an audience of 36,000, and If you’ve watched the 2012 TED Presentation by Vijay Kumar about ‘Robots that fly… and cooperate’, you know that the flying robot cameras aren’t that far away.

Prometheus is scheduled to open in North America on June 8. Check out the trailer on YouTube, or visit the website, Facebook page or forum for news and updates.

Family Saved From Night of Chilling Horror in Jack Frost Teaser Ad

Who Can Stop Jack Frost?A mysterious video appeared on YouTube and the StopJackFrost.com site last week with all the elements of a typical horror movie; a dark cold night, an innocent family in peril, and a creepy little kid reciting part of Gabriel Setoun’s poem Jack Frost.

“The door was shut, as doors should be,
Before you went to bed last night;
Yet Jack Frost has got in, you see,
And left your window silver white.

He must have waited till you slept;
And not a single word he spoke,
But pencilled o’er the panes and crept
Away again before you woke…

Jack Frost takes every breath you breathe…”

The big reveal happened tonight (January 18) at StopJackFrost.com when the full video clip was posted. Several horror movie blogs were reporting that the teaser video was for a new UK indie horror movie that would screened on the site. However, a few ad industry blogs had been speculating that it was for a furnace or home heating company.

In fact, the teaser clip is a promotion for the Automobile Association Insurance Services boiler insurance product. The teaser video and campaign was very good at grabbing people’s attention (over 100,000 views in a week), but the integration of the Jack Frost creative into the site is disappointing and awkward.

The campaign was created by McCann Erickson and viral content specialist Rubber Republic.

30 Most Viewed Stories at RandyMatheson.com in 2011

Top 30 Posted Stories of 2011

The following list is an interesting collection of the the top 30 most viewed, searched for and shared stories on RandyMatheson.com in 2011.

30 / The 12 Days of Christmas Underwear
Bonds Christmas ad features Rachel Taylor eating canned pears in lingerie as Aussie crooner Jack Ladder channels Joy Division’s ‘Atmosphere’. Read more…

29 / Volkswagen AR Experiences
VW Canada’s campaign for the 2012 Beetle features an awe-inspiring AR experience over Toronto’s Dundas Square. Read more…

28 / Jonathan’s Starbucks Card
Mobile consultant Jonathan Stark invites the world out for coffee in a short-lived and much-debated ‘social experiment’. Read more…

27 / Moosejaw X-Ray App Reveals All
Outdoor clothing retailer Moosejaw launches x-ray vision app that reveals what’s underneath the warm clothes of it’s catalog models. Read more…

26 / Spongebob’s Frozen Face-off Goes Social
Nickelodeon uses Twitter to promote Spongebob Squarepants special with a week of Twitter trash talk between characters. Read more…

25 / Infectious Billboard for Contagion
Warner Brothers Canada posts a living billboard of bacteria and fungi to promote the release of pandemic-themed movie Contagion.Read more…

24 / Tetley Canada’s Shopping Butlers
Tetley Canada brings joy and confusion to grocery shoppers by replacing shopping carts with personal shopping butlers. Read more…

23 / Biker-filled Movie Theatre
Carlsberg directs unsuspecting couples into a movie theatre full of burly growling bikers. Who goes, who sticks around for a surprise ending?
Read more…

22 / Reebok Street Art
Reebok promotes Crossfit program at London’s Canary Wharf with an amazing record-breaking work of 3D street art.
Read more…

21 / Ballatine’s Interactive Tattoo
As part of their Human API campaign, whisky-maker Ballatine’s creates the world’s first interactive tattoo streamed live from their Facebook page.
Read more…

20 / Jack Daniels Letterpress Posters
Knoxville-based printers Yee-Haw Industries create gorgeous hand-crafted posters for Jack Daniel’s campaign.
Read more…

19 / Nike’s Back to the Future Shoes
Nike shoe designers create 1500 real-life versions of the Back to the Future MAG shoes and auctions them on eBay to benefit Michael J Fox foundation.
Read more…

18 / Starbucks AR mobile app
Starbucks releases ‘Magic Cup’, an augmented reality app that brings the coffee shop’s holiday-themed cups to life with animation.
Read more…

17 / Boston Pizza’s Playoff Rebrand
Boston Pizza jumps on the Canuck playoff bandwagon by rebranding it’s BC stores as Vancouver Pizza for the Stanley Cup finals.
Read more…

16 / Ariel Fashion Shoot
Laundry detergent brand Ariel lets Facebook users shoot a remote-control gun filled with chocolate, jam or ketchup at designer clothes… and win them.
Read more…

15 / O.B. Says Really Really Really Sorry via Song
Johnson & Johnson tampon brand O.B. responds to miffed customers by creating personalized apology song.
Read more…

14 / Karen O sings for Chipotle Halloween promo
Yeah Yeah Yeah’s Karen O provides vocals for Halloween-ish short film promoting the Chipotle Boorito campaign in benefit of the American family farm.
Read more…

13 / Honda Pilot’s Crazy Train
Ozzy Osbourne’s iconic 1980 hit ‘Crazy Train’ gets a unique a capella treatment in this fun Honda Pilot commercial.
Read more…

12 / You’re Never to Old to Sit on Santa
New York’s Improv Everywhere comedy troupe performs a holiday-themed surprise-musical for shoppers in a New Jersey mall.
Read more…

11 / Nissan Damned Ponies
A frustrated pickup driver opens the hood to find a group of prancing ponies that want nothing to do with getting dirty. Just when you think it’s over the leader turns into a demonic fire-breathing horse.
Read more…

10 / State Farm Giant Robots
The insurance provider brings the giant house-wrecking robot from their TV ad to your neighbourhood via an inventive Google Streetview mashup.
Read more…

9 / Red Hot Chili Peppers QR Code
A street poster campaign for the Peppers’ ‘I’m With You’ album features a QR code nicely integrated into the band’s logo.
Read more…

8 / Volkswagen Fans Vote on TV Ad
Volkswagen Canada’s Facebook Fans invited to choose scripts, car, cast and music for the latest TV commercial.
Read more…

7 / Spotify Launches in U.S.
After years of false starts, it was big news in July when European-based online music service Spotify finally launched in the U.S. (but still nothing for Canadian listeners)
Read more…

6 / Müller Wonderful Stuff Ad
German yogurt-brand threw everything on the screen, including unicorns, the Knight Rider car and Yogi Bear in this crazy TV commercial and campaign.
http://randymatheson.com/muller-wunderful-stuff-yogurt-campaign-features-unicorns-yogi-bear-k-i-t-t/

5 / Pan-Am Social Media
ABC launched an ambitious promotional campaign for Pan-Am using Facebook, Twitter, GetGlue to no avail as the series was shelved after just 9 episodes.
Read more…

4 / Mercedes Benz Blurs
Mercedes Benz Canada creates an attention grabbing street installation that makes their C-Class Coupe look fast even when parked on a Toronto street.
Read more…

3 / Canadian Tire Spirit Tree
Canadian Tire lights up Toronto’s Union Station with a 30 foot tall Christmas tree powered by the positive sentiment of social media.
Read more…

2 / Dermablend Covers-Up Zombie-Boy
Dermablend demonstrated the power of their skin coverage make-up by covering the tattoos of Montreal model Zombie-Boy.
Read more…

1 / TakeThisLollipop Creates Creepy Facebook Connection
A mysterious project provides Facebook users a creepy peek behind the screen.
Read more…

What were your favorite campaigns of 2011?