Chupa Chups’ Halloween Costumator Creates Last-Minute Costume Ideas

Chupa Chups - Halloween Custumator

Don’t look now, but it’s already October 31st and you’ve run out of time to come up with an awesome Halloween costume.

Look around and you’ll see that every second person is dressing up as a zombie or Miley Cyrus, or a zombie Miley Cyrus. You’re going to need some fresh ideas soon if you’re going to stand out at your Halloween party.

The Singapore office of BBH and Chupa Chups have come up with a solution in the form of the Costumator. Simply grab a nice face-on headshot of yourself using your webcam or from your Facebook album, then pull the lever.

The Costumator will take several costume ideas and assemble them into a single bizarre idea. You could end up looking pretty as Victorian Beckham, Julius Teaser or Miley Virus (you can’t get away from her).

[via The Inspiration Room]


A&W Tweets Mouth-Watering Response to Rogers Outage

With a service outage affecting nearly two thirds of Rogers 10 million Canadian customers, thousands took the opportunity to use social media to vent their anger and frustration with the company.

However, over at A&W Canada, their social team was taking things in stride, tweeting “#Rogers is down? I needed both hands to hold this Teen Burger anyway.

The post came complete with a first-person view of a fully loaded burger.


Bertolli Germany Responds with Facebook Flair to Barilla Chairman’s Anti-Gay Comments

Bertolli - Love and Pasta for All

As the week ended, the uproar continued on social media over comments made by Barilla Pasta chairman Guido Barilla in a interview, Wednesday on Italian radio interview.

Barilla commented that: “I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role.”

Barilla went on to say, “If gays like our pasta and our advertising, they’ll eat our pasta, if they don’t like it then they will not eat it and they will eat another brand.”

On Friday morning, Bertolli Germany’s social media agency Orca im Hafen, responded with a Facebook status titled “Pasta und Liebe für alle!” (Pasta and Love for all), and image of various “pasta couples” happily dancing their way along a wooden spoon towards their delicious demise.

While there have been calls for a boycott of Barilla products, the controversy is not hurting their social media followers. The total likes on the Barilla Facebook page has increased nearly by nearly 10,000 followers since Thursday.

[via Ad Week]


Ford New Zealand Creates Hot Sauce to Promote Limited Edition Fiesta ST

Ford ST Hot Sauce

The new limited edition Fiesta ST may be a hot looking car all by itself, but Ford’s New Zealand ad agency JWT decided to take things up a notch. The agency recruited chili sauce maker Chris Cullen of Cullys to create a special chill sauce containing the hottest chilies grown in New Zealand.

The sauce was created using the Trinidad Scorpion Butch T pepper, which clocks in at a tongue-melting 1.463 million on the Scoville scale, the measurement of spicy-heat created by American pharmacist Wilbur Scoville in 1912. By comparison the Habenero earns a rating of only 300,000 SHU.

A limited number of 3,000 bottles of the ST Hot Sauce bottles were produced, with 1500 finding their way onto tables at trendy Mexican restaurants and burger joints around Auckland. Others were sent to potential customers, while others were given away on the Ford New Zealand’s Facebook page.

[via Campaign Brief]

New Zealand

Tui Brewery Helps Friends Re-Plumb Their Mate’s House With Icy Cool Beer

Tui Brewery Beer Plumbing

This promotion created by Saatchi & Saatchi NZ for Tui Brewery may sound like a dream come true to any beer lover.

Turn on the kitchen tap and cold beer flows forth like nectar from the gods. It all seems pretty awesome until you have to take a shower. Try explaining to the boss while you smell like spilled beer every morning. But then again who needs a job when you have beer.

With months of planning behind them, a team of five friends, along with a few beer technicians and a plumber set out to prank their buddy Russ by rigging up his house’s plumbing to run cold beer when the taps get turned.

After Russ and his wife were safely out of the house, the crew dragged several kegs into the crawlspace beneath the house, and the plumber got to work.

With the beer now ready to flow, 14 hidden cameras were set up to capture Russ’s reaction, and the crew retired to a neighbor’s garage to watch Russ’s reaction.

Since it’s release on September 17, the 7 minute clip has been viewed over 3 million times on YouTube. The agency plans to release 60, 30 and 15 second versions for broadcast.

[via Campaign Brief]

New Zealand