Old Spice Recruits Dikembe Mutombo’s to ‘Save the World’ from Mayan Prophesy

Old Spice: Dikembe Mutombo's 4 1/2 Weeks to Save the World

If we needed someone to step up and save the world from the Mayan prediction of the end of the world on December 21, we couldn’t ask for a better candidate than the gravelly-voiced 8-time NBA All-Star, humanitarian and philanthropist Dikembe Mutombo. Old Spice has recruited Mutombo to undergo a series of 8-bit challenges to help carve more time into the Mayan calendar, and he’s got only 4 1/2 weeks to do it.

In week 1: “The Great 2012 Dance Crisis”, Dikembe’s trusted bear friend, Science the Bear (just go with me here) informs him that Americans may be too distracted to vote by a South Korean dance craze. You must help Dikembe successfully deliver election ballots to dancing American voters.

If that doesn’t sound batshit-crazy enough for you, the site is linked to a live video of a machine carving out a new ring onto a reproduction of the Mayan calendar.

The campaign was created by Wieden + Kennedy Portland.

USA

Supercars Take to the Streets of Toronto in xBox Canada's Forza Horizon Promotion

Forza Horizon Supercars

In Forza Horizon, a spin-off to the popular Forza Motorsport xBox video game series, the cars break free from the confines of the race track and take to the open road.

To promote the launch, xBox Canada took an Aston Martin Vantage and Mercedes SLS AMG out for a spin around the streets and highways of Toronto. The cars were outfitted with roof signs that read Player 1 and Player 2, giving drivers and pedestrians the illusion that they were watching the game.

The stunt was created by MacLaren McCann Toronto.

The track featured in the video is ‘DRVGS’ by DVBBS.

[via Ads of the World]

Canada

Supercars Take to the Streets of Toronto in xBox Canada’s Forza Horizon Promotion

Forza Horizon Supercars

In Forza Horizon, a spin-off to the popular Forza Motorsport xBox video game series, the cars break free from the confines of the race track and take to the open road.

To promote the launch, xBox Canada took an Aston Martin Vantage and Mercedes SLS AMG out for a spin around the streets and highways of Toronto. The cars were outfitted with roof signs that read Player 1 and Player 2, giving drivers and pedestrians the illusion that they were watching the game.

The stunt was created by MacLaren McCann Toronto.

The track featured in the video is ‘DRVGS’ by DVBBS.

[via Ads of the World]

Canada

'Fifth Avenue Frogger' Features Real Cars in Real Time

Fifth Avenue FroggerWhenever I hear about Frogger, my mind goes back to the Seinfeld episode where Jerry & George return to their high school hangout for one last slice of pizza before it closes. There they discover that not only is the original Frogger arcade game still there, but George’s high score is still tops. George decides the buy the game and hilarity ensues.

It’s been nearly 14 years since that episode of Seinfeld was first broadcast, and over 30 years since Frogger was first released by Konami in 1981. In the game players must navigate a frog across a busy highway and safely back to it’s home.

Tyler DeAngelo, Renee Lee, and Ranjit Bhatnagar have created an updated version of the classic game that transmits real-time traffic from Fifth Avenue in NYC. The group is trying to get the project featured in the Art of Video Games exhibit at the Smithsonian American Art Museum.

To track the traffic on Fifth Avenue, DeAngelo mounted a web camera high up in a building with a clear view of the busy street and wrote code that translated the real-time position of the cars into live-streaming data. In the game the car graphics are mapped on to those positions in the game in real-time.

As a final stroke of genius, DeAngelo hauled out his hacked version of game to the sidewalk facing Fifth Avenue, and invited passing New Yorkers to play.

USA

‘Fifth Avenue Frogger’ Features Real Cars in Real Time

Fifth Avenue FroggerWhenever I hear about Frogger, my mind goes back to the Seinfeld episode where Jerry & George return to their high school hangout for one last slice of pizza before it closes. There they discover that not only is the original Frogger arcade game still there, but George’s high score is still tops. George decides the buy the game and hilarity ensues.

It’s been nearly 14 years since that episode of Seinfeld was first broadcast, and over 30 years since Frogger was first released by Konami in 1981. In the game players must navigate a frog across a busy highway and safely back to it’s home.

Tyler DeAngelo, Renee Lee, and Ranjit Bhatnagar have created an updated version of the classic game that transmits real-time traffic from Fifth Avenue in NYC. The group is trying to get the project featured in the Art of Video Games exhibit at the Smithsonian American Art Museum.

To track the traffic on Fifth Avenue, DeAngelo mounted a web camera high up in a building with a clear view of the busy street and wrote code that translated the real-time position of the cars into live-streaming data. In the game the car graphics are mapped on to those positions in the game in real-time.

As a final stroke of genius, DeAngelo hauled out his hacked version of game to the sidewalk facing Fifth Avenue, and invited passing New Yorkers to play.

USA