Carrie Stunt Scares Crap Out of NYC Coffee Shop Customers

Carrie - Coffee Shop Telekinesis Stunt

Brian De Palma’s 1976 adaption of Stephen King’s Carrie gave me nightmares for years. In the movie Sissy Spacek plays the title role as the awkward teenager who uses her telekinetic power to takes revenge on her high school classmates (including a young John Travolta) after a horrific prom night prank.

37 years after the original, and 11 years after a 2002 TV movie remake, we’re back with Chloe Grace Moretz taking over the role of Carrie White.

To promote the movie, an elaborate stunt was set up and filmed at a cafe in New York City’s West Village. A special effects team set up false walls, tables that moved by remote control, and books that appeared to fly off the bookshelf. A team of actors were in place to react in horror as a young woman with special powers reacts badly to a spilled coffee.

[via Laughing Squid]


Honda Promotes Mobile App With Tribute to Aryton Senna Using Just Data, Sound and Light

Sound of Honda - Aryton Senna 1989

Sound by Honda is a mobile app created by internavi lab as part of Honda’s Dots (Design Our Transportation Story), a two way information and communications service. the app leverages the smartphones GPS and accelerometer allowing a user to experience the sound of several Honda cars including the Acura NSX-R, S800, Civic R, NII360 Town and the McLaren Honda MP4/5.

To promote the app Honda used telemetry data collected during legendary Honda/McLaren driver Aryton Senna‘s record-setting qualifying lap at the 1989 F1 Japanese Grand Prix at Suzuka.

The data collected from the car’s onboard telemetry was used to create the experience of sound and light. Speakers and lights were placed around the Suzuka Circuit along the path that Senna’s car drove on that day, and once night fell the record-setting lap was brought to life using a trail of light and the scream of the Honda/McLaren’s engine.

[via Contagious]


Toronto Silent Film Festival Uses Instagram to Create Animated Trailer

Toronto Silent Film Festival - InstagramThe Toronto Silent Film Festival, which runs April 4 to 9 at the Phoenix Theatre in Toronto (naturally), is gaining plenty of attention for it’s imaginative use of Instagram to promote the event.

Three Instagram profiles, tsff_1, tsff_2, and tsff_3 were launched, with each consisting of a stream of 60 black and white movie stills on 30 Instagram images. When an Instagram smartphone app user quickly scrolls through the images in slideshow view, the images create a flipbook-like animated trailer.

The campaign was created by Toronto agency Cossette.

[via Ads of the World]


Squad of LED-Carrying Quadrocopters Create Star Trek Logo in London Sky

Paramount Star Trek Into Darkness Quadrocopters

On Saturday night Paramount Pictures in cooperation with the WWF marked the beginning and end of Earth Hour by displaying a massive Star Trek Academy in the London sky near Tower Bridge.

The 380 foot tall logo was created by the Ars Electronica Futurelab and Ascending Technologies using 30 LED-carrying quadrocopters (or 29, as two collide at 1:20 of the clip below, leaving one falling from the sky) powered by batteries charged in Austria using green energy.

Check out the Ars Electronica blog post ‘Spaxels in London‘ for an in-depth look at the challenging setup of the project.

[via Wired UK]


Creepy Hair Salon Stunt Scares-Up Interest for The Last Exorcism, Part II

The Last Exorcism Part II - Hair Salon Stunt

In 2010, the independently produced horror movie ‘The Last Exorcism’ became a major hit, grossing a total of $41 million, many times over it’s original budget of $1.8 million. The film generated buzz with a grassroots campaign on Chatroulette, in which a girl begins to unbutton her top before transforming into a frightening vision before the viewers eyes. A clip collecting the best of viewer’s reactions have generated millions of views on YouTube.

The sequel, creatively titled ‘The Last Exorcism, Part II‘, is due to be released this Friday. To help generate the same kind of online buzz for the sequel, CBS Films set up cameras in a hair salon and filmed the results as they scared the crap out of customers, thanks to an actress (in creepy possessed-look make-up) positioned behind a two-way mirror.

While the stunt is predictable and not well-produced (or at least the video isn’t), but that hasn’t stopped it from generating over 1.5 million views in less than a week.

[UPDATE March 3] The film wrapped up it’s opening weekend in fourth place, grossing $8 million.

Be warned: Video contains strong language and super-creepy visuals.

[via Business Insider]