Lou Reed’s ‘Perfect Day’ Featured in Playstation 4 Ad

Playstation 4 - Perfect Day

I have a love/hate thing with classic songs being used in commercials, but the use of Lou Reed’s ‘Perfect Day’ in a new ad for Playstation falls onto the ‘love’ side. Perfect Day was first recorded for Reed’s classic 1972 David Bowie-produced album Transformer and as the B-side to ‘Walk on the Wild Side’.

As part of their Greatest Awaits campaign, “Perfect Day” is sung by a character appearing in scenes from Playstation games The Elder Scrolls Online, Driveclub and Killzone Shadow Fall. The tender lyrics juxtaposed against the violence and mayhem works… well, perfectly.

The ad was created by BBH, New York, and directed by Matthijs Van Heijningen for MJZ.

[via AdWeek]

USA

How Well Do You Know Your Swedish Furniture and Death Metal Bands?

Gatesman + Dave - Ikea product name or Death Metal band name

A quick trip to get new meeting room furniture at a local Ikea store has turned into worldwide exposure for Pittsburgh ad agency Gatesman+Dave. Sam Panico, Senior Copywriter at the agency (and a big metal fan) joked with Associate Creative Director Jeff Barton, how Ikea’s product names resembled the name of death metal bands.

The joke developed into an online game they dubbed “Ikea or Death“, in which visitors must guess whether a word is an Ikea product name or a death metal band. Panico leaked the game to a few friends on social media sites and posted it to Reddit, where it attracted thousands of users in the first few hours.

The game released on Wednesday, October 9 has attracted more than 428,000 Likes in just 3 days. I sadly scored only 11/20, which according to the developers is average.

[read more at Pittsburgh Post-Gazette]

USA

Fred Armisen Pitches Queens of the Stone Age Album on Flash Drive

Queens of the Stone Age - USB Flash Drive

Queens of the Stone Age may have already hit #1 on the Billboard album charts with their new album ‘Like Clockwork‘, but now a new tongue-in-cheek infomercial looks to expand the availability to include USB Flash Drives. Comedian Fred Armisen, star of SNL and Portlandia, portrays Rick Chism, spokesman for the groups’s Do Stuff Corporation.

But it’s no joke, the album is available on a limited edition 8 GB USB flash drive, complete with photos, videos and extra storage for whatever you want. Fans can order the drive (which doubles as a bottle opener) for $29.99, and receive a second drive for free while supplies last.

[via Consequence of Sound]

USA

Brilliant 3D Billboard Ad Promotes New Black Sabbath Album

Black Sabbath 13 Street Ad

The success of the new Black Sabbath album “13” is nothing less of spectacular, the album debuted on top of both the UK and US album charts. It’s the first full-length album Black Sabbath to feature original members Ozzy Osbourne and Geezer Butler since 1978’s Never Say Die. Unfortunately, drummer Bill Ward parted ways with the band before the recording of the album, spoiling what would have been a full reunion.

A brilliantly produced billboard ad in Denmark promotes the new album by revealing one of the band’s logos from the early 70s through a large hole ripped through dozens of other large posters. It seems to suggest travelling back through time, uncovering layers of forgotten acts to re-discover the band.

The ads were created by McCann, Copenhagen.

[via Planet 1051]

Denmark

Doritos UK Ad Features Mariachi Version of “I Love Rock & Roll”

Mariachi Doritos - I Love Rock 'n' Roll

Last summer Abbott Mead Vickers BBDO and Doritos hired a Mariachi band for an ad campaign and brought them to parties all around the UK to perform mariachi band versions of 80s classics like Rio, Need You Tonight and Don’t You Want Me.

This summer Doritos have brought the band back with a new edgier image and a mariachi version of the “I Love Rock & Roll”, originally a hit in 1975 by The Arrows and further popularized by Joan Jett & the Black Hearts in 1981.

The London-based group, which is actually named Mariachi Mexteca, performs a wide repertoire of Traditional Mariachi music to English pop songs.

[via The Drum]

UK