Bicycle Designed to Demonstrate the Symptoms of Multiple Sclerosis

Grey Australia has come up ‘This Bike has MS’, a unique campaign to raise awareness of multiple sclerosis and promote the upcoming MS Melbourne Cycle charity race.

The agency partnered with Paralympian cyclist Carol Cooke, and a team consisting of neurologists, physiotherapists, a team of bike-building experts from Mottainai Cycles and people with MS to create a bicycle that when ridden, demonstrates symptoms of the disease.

The bike was constructed using heavier-than-usual materials, the frame and forks have unusual bends that unbalances the rider, teeth have been purposely removed from the sprockets to make changing gears unpredictable, and ball bearings have been placed under the handlebar tape to create an uncomfortable grip.

This bike has multiple sclerosis

via Campaign Brief

George Clooney Joins Downton Abbey Cast for Text Santa Campaign

In a skit inspired by ‘It’s a Wonderful Life’ the cast of Downton Abbey are joined by special guests in support of iTV’s Text Santa campaign. In the clip we see that Lord Crawley is again facing possible financial ruin, and an angel, Patsy Stone (Joanna Lumley) of Absolutely Fabulous fame provides him with an alternate view of life on the estate without him.

The next thing you know the estate is being overrun with Americans. Mr Selfridge (Jeremy Piven) arrives bearing gifts of undergarments from his London department store, and George Clooney appears as George Oceans Gravity, Marquis of Hollywood.

Soon there’s umbrellas in drinks, strip poker in the kitchen (you cannot unsee Mosley’s tattoos), and a post-Edwardian group selfie.

[via Daily Mail]


Greenpeace Apologizes for Protest Stunt at Peru’s Nazca Lines

Greenpeace - Nazca Lines Stunt

When I saw the image of a bright yellow message left on the desert ground in Peru, I thought it had to have been created in Photoshop. A quick click over to revealed that it actually was real.

Members of Greenpeace had entered a prohibited area at the site of the Nazca lines in order to deliver a campaign message about climate change. While the message is now reaching millions of people around the world, the controversy is now centered around whether the activists caused irreparable damage to the UNESCO World Heritage Site. The message – “Time for Change! The Future is Renewable” – was created using yellow cloth letters weighted down with small bricks.

The environmental group said it would stop using photos of the message in its campaign, and is sending its Executive Director to Peru to apologize in person.

[via i09]

Animals Australia Scores 90 Million Views with ‘People Being Awesome’ Clip

With zero budget and no dedicated marketing team, Animals Australia has scored a major viral hit with ‘People Being Awesome’, a montage of YouTube clips showing people helping save ducks. The clip looks to raise awareness and collect support for a ban on duck hunting in the province of Victoria.

The clip, uploaded directly to Facebook has been scored an incredible 92 million views, 1,963,763 shares and liked 785,000 likes since being posted to their Facebook page on November 16.

[via Digital Synopsis]


Swedish Cancer Society Raises Skin Cancer Awareness with Shaded Soccer Pitch

Cancerfonden - Play in the Shade

One thing Canadians can certainly relate to with the Swedish is how we both endure long, cold winters (especially, this last one). At our first taste of sunshine we begin peeling off the layers of winter clothes and letting the bright sunshine warm our skin. However, exposure to that sun brings along its own risks to our health.

The Canadian Cancer Society estimates that 6,500 Canadians will be diagnosed with melanoma (the most serious form of skin cancer) in 2014, with 1,050 expected to die from the disease. Another 76,100 are expected to be diagnosed with less-serious forms of skin cancers.

With cases of melanoma having doubled in Sweden since the year 2000, Cancerfonden (The Swedish Cancer Society) developed “Play in the Shade”, a campaign to raise awareness of the sun’s exposure, especially during the middle of the day.

A shaded soccer pitch was constructed with areas of the cover made transparent, allowing the sun to create the lines on the playing field. The lines on the field were visible between 11 am and 3 pm, when the sun is at its strongest.

[via Gute Werbung]