Barcelona Non-Profit Transforms Handwriting of the Homeless into Downloadabale Fonts

Arrels Foundation - Homeless Fonts

A partnership between Spanish non-profit Arrels Foundation and advertising agency The Cyranos McCann has produced a series of fonts based on the handwriting of Guillermo, Francisco, Loraine, Luis Serra and Gemma, five members of Barcelona’s homeless population.

The fonts are available for download by companies for €290 or €19 euros for individuals at homelessfonts.org.

All profits from the project will go to the Arrels Foundation.

[via Digital Buzz]

Spain

WATERisLIFE Campaign Features 4-Year Old Kenyan Boy’s Bucket List

WATERisLIFE Kenya Bucket List

If this 2 minute ad (watch below) by DDB for WATERisLIFE doesn’t make you well-up a bit, then you just might be dead inside. The video follows a 4-year-old Maasai boy named Nkaitole as he leaves his village for the first time and goes on a journey to complete his bucket list.

Nkaitole gets to ride on a boat (and wear cool sunglasses), ride in a hot air balloon, an airplane and see the ocean for the first time. He even gets to experience his first kiss.

The sad statistic driving the ad is that there is a 1 in 5 chance that Nkaitole, and other children like him, may not reach his fifth birthday. Unsafe drinking water is the number one cause of death for children under the age of 5.

WATERisLIFE’s mission is to provide clean water solutions and WASH (Water, Sanitation and Hygiene) programs to schools and villages in developing countries.

[via Ad Week]

USA

World Vision Canada’s Hard-Hitting Campaign Against Child Slavery

World Vision Canada - No Child for Sale

At first, I didn’t quite no what I was seeing as I looked up from what I was doing. On the TV I saw a small child being advertised for sale on what looked like a shopping channel.

By the time I had found the remote and turned on the sound, the logo for World Vision Canada appeared and what I was seeing began to make some sense. What doesn’t make sense is the daunting statistic that every year over 1.2 million children around the world are sold into slavery. Find out more about child slavery and how you can help at nochildforsale.ca.

The campaign came to life with a stunt executed at Pam Chorley’s Fashion Crimes in Toronto and at Vancouver’s Crocodile Baby. Word of a secret sale brought people and press to the sidewalk in front of both stores, where paper covering the windows was removed to reveal a shocking display of child actors portraying child labourers sewing and breaking bricks.

The media and creative come from KBS+P Canada Toronto-based Real Interactive.

No Child Should Ever Be For Sale TV Campaign

The Making of ‘No Child Should Ever Be For Sale’

[via Creative Criminals]

Canada

Shoppers Feed Pigs Live via Smartphone in Support of Animal Welfare Charity

Compassion in World Farming - Live Pig Feed

Recently, shoppers at Westfield Shopping Centre in Shepherd’s Bush, West London were given the chance to put their smartphones to a different use. While they watched on a giant digital screen, they could connect to a special URL to activate a feed machine which scattered apples and other feed to a group of free-range pigs at Collings Hanger Farm in nearby Buckinghamshire.

The feeding machine, which was created by members of the engineering department at London South Bank University, read information collected from the user’s smartphone’s accelerometer to determine where and how far to scatter the feed.

After feeding the pigs, a personalized message of thanks appeared on the screen along with a prompt asking others to make a donation to Compassion in World Farming.

The campaign, created by Elvis Communications, was a winner in Ocean Art of Outdoor competition, in which agencies and brands were invited to come up with ideas that pushed the creative boundaries of outdoor advertising.

[via Ocean]

UK

Calgary Zoo Publishes 2012 Annual Report on Instagram

Calgary Zoo 2012 Annual Report on InstagramThere’s no denying that photo uploads are a huge part of people’s internet activities. Each day an average of 40 million photos are uploaded to Instagram alone.

Tasked with creating the 2012 annual report for the Calgary Zoo, Trigger Communications made note of the large number of images that zoo visitors had uploaded with the hashtag #calgaryzoo. If their audience was using Instagram to express their relationship with the zoo, why shouldn’t they. With client approval the team set out to create and deliver the 2012 annual report in Instagram.

The execution fit well with a limited budget and the conservation values of the zoo. Original photos were shot with iPhones, and copy was reworked for readability within Instagram’s caption and comments format. Copies of the financial statements, which are presented as photos as well, are available in a more reader-friendly version by request.

This isn’t the first time that Trigger has come up with a creative solution for a Calgary Zoo annual report. The 2011 annual report was published as a one-page foldout printed on recycled newsprint.

[via The Trigger Blog]