Yachtwear Company Promotes Lifejacket Safety With Terrifying Drowning Simulation

Guy Cotten - Sortie en Mer

I am far more comfortable with both my two legs firmly planted on terra firma, so the prospect of trying to remain alive in the middle of the ocean is a terrifying thought.

Sortie En Mer (A Trip Out to Sea), an interactive website created by CLM BBDO for French Yachtwear company Guy Cotten wants to make people more aware of lifejacket safety.

Your character Julien gets accidentally knocked overboard after handing over the helm to inexperienced sailor Charles. Now it’s your job to stay alive by using your scrolling wheel or ‘up’ arrow to stay afloat.

The cruel lesson is that no matter how hard you try you will eventually drown unless you are wearing a life jacket. Very effective.

[via The Verge]


Porsche Reveals Secret Prototypes to Celebrate 50th Anniversary of the 911

Porsche Secrets

If you’re a fan of high-performance cars and the Porsche in particular, then you already know that 2013 is the 50th anniversary of the iconic 911 model.

In order to remain a leader in innovation, Porsche has produced numerous prototypes and race-specific models over those 50 years for research and development. The Porsche Museum in Stuttgart-Zuffenhausen features a collection of Porsche’s from throughout the car-maker’s history, but the six featured in the #911secrets campaign (according to the video) are being revealed to the public for the first time.

Viewers will be asked to answer three questions based on facts covered in the video clip that feature each car. It appears there is no actual prizes to win, just the satisfaction that you are a Porsche expert, or you were sneaky enough to login to the competition twice.

The cars include; the 911 Aerodynamic Concept, the 911 SC E. Africa Rally Car, the 911 Mid-Engine, the 911 V8, the first 911 Turbo, and the 911 San Remo Rally Car.

If you don’t do very well in the trivia competition (I only managed 72.767 seconds) you can always visit the Porsche China site and make beautiful music with Porsche 911 engines.

[via Porsche Facebook]


Pharrell Releases 24 Hour Long Interactive Music Video for ‘Happy’

Pharrell - 24 Hours of Happy

Michael Jackson may have been crowned the King of Pop, but he was also a leader in producing long-form music videos. Arguably his most popular video, ‘Thriller’ was nearly 14 minutes long. His videos for Bad was 16 minutes and Ghosts was an epic 39 minutes long. However artist, producer, fashion designer Pharrell has ‘upped’ them all and released a website featuring a 24-hour version of his song ‘Happy’.

The 24 hour video is made up of 360 back-to-back performances of the song, including 24 by Pharrell himself (one at each hour), but also features celebrities such as Odd Future’s Tyler, the Creator and Earl Sweatshirt, Steve Martin, Steve Carrell, Magic Johnson and Jamie Foxx taking their turn in front of the camera. The site features an ingenious form of navigation that allows you to jump to, and share any moment within the 24 hours.

The video was directed by We Are Social LA and produced by Iconoclast.

Here’s a more bite-sized 4 minute version of Happy for your enjoyment.

[via Mashable]


Google Doodle Celebrates 50 Years of Doctor Who With Addictive 8-Bit Game

Google Doodle Celebrates 50 Years of Doctor Who

Productivity should pretty much grind to a halt today in any office that includes science fiction fans, thanks to a Google home page Doodle that celebrates the 50th anniversary of Doctor Who.

The doodle, which apparently is known internally at Google as the “Whodle”, features an 8-bit game featuring all 11 Doctors in the series.

As a Dalek rolls across the screen stealing the word ‘Google’, your mission is to guide the doctors through several dangerous environments to retrieve the letters while avoiding roving Daleks, Cybermen and Weeping Angels.

[via The Guardian]


Coke Zero’s Ugly Holiday Sweater Generator Will Leave You in Stitches

Coke Zero - Ugly Sweater Generator

The ugly Christmas sweater has become as much a part of the modern holiday season as secret Santas, awkward office party passes and those reindeer antlers that people put on their cars.

What started as an ironic statement about ’80s holiday fashion has since gone mainstream now with dozens of online sites and trendy boutiques offering up the best of the worst ugly holiday sweaters.

Coca-Cola and it’s agency Droga5 have jumped all over the trend and have launched the Coke Zero Sweater Generator. Customize your sweater by choosing the color, patterns and decorative elements.

Whether you decorate your sweater with porpoises, snow cobras, dinosaurs or roasted turkeys, you’ll want to share your creation with your friends. The top 100 vote getters by December 1 will actually have their sweater produced just in time for the holidays.

[via Ad Age]