Create a Melody of Roaring Engines Using Seven Generations of Porsche 911s

Porsche 911 Birthday Roar

2013 marks the 50th anniversary of the introduction of the Porsche 911, and to celebrate the event the automaker engaged creative agency Fred & Farid to create a fun interactive experience for their Chinese web site.

With game play similar to Guitar Hero, the numbers 1 to 7 on your keyboard control the engine sound of one of the Porsches. Match the sounds and you’ll progress through each of the levels. Each of the cars represents one of the seven generations of the 911 released since 1963.

[via Mdelmas.net]

China

Japanese Drivers Use Odometer Reading as Entry for Insurance Company Lottery

Sony Assurance Odometer Lottery

With Sony Assurance basing their auto insurance rates on the number of kilometers that their customers drive, they along with ad agency Frontage Inc. came up with a contest idea to make Japanese drivers more aware of the distance that they travel.

The Odometer Lottery was launched in August 2012 during the Bon festival, an annual tradition when Japanese make the journey back to their hometown to visit family.

To enter the contest, drivers simply took a picture of their odometer reading and uploaded it to an app on the company’s Facebook page.

Grand prize was a JTB travel gift worth 30000 yen with 50 second prizes of 2000 Amazon gift vouchers. In 3 weeks, the contest site had 14,887 visits and 546 entrants.

[via Ads of the World]

Japan

Dove Dupes Photoshop Users With Fake Beautify Tool

Dove Beautify Photoshop Actions

This is an example of a non-traditional ad initiative where the real payoff is really the PR generated from the idea of the concept, rather than the results of its exposure to its proposed targeted user.

The Idea: After nearly a decade of promoting real beauty, Dove wanted to reach out directly to the art directors, graphic designers, photo manipulators who use Adobe Photoshop to manipulate, retouch and create the perfect (yet unreal) look in photographs of models and celebrities.

One of my first creative industry jobs was to cleanup and retouch the photos of models for advertising and beauty product displays. The work included the usual cleanup of small skin imperfections, but also more elaborate manipulation including whitening of teeth, enhancing or changing eye colour, or in extreme cases the complete substitution of a limb if it happened to be positioned awkwardly.

The Toronto offices of OgilvyOne created a Photoshop Action called ‘Beautify’ (an Action is set of instructions that can be completed with a single click click) was posted to the tutorial and software sites frequented by Photoshop users.

When the file was downloaded, installed and then used in Photoshop it reversed the recent retouching work, and added the message “Don’t manipulate our perceptions of real beauty” to the image. The Photoshop user could simply select undo to return to their original work.

Did any designers get duped with this? Highly unlikely. Will this continue a discussion about the manipulation of images? Absolutely.

[via Ads of the World]

Canada

Foresters Insurance Challenges North Americans to Take Daily ‘Tech Timeout’

Forester's Tech Timeout Challenge

In a new year-long campaign launched February 5 ‘Tech Timeout‘, Life Insurance provider Foresters is challenging families (and I assume couples and individuals) to take a scheduled break from all electronic devices and spend time reconnecting with each other in more meaningful ways.

The campaign ad features people completely oblivious to other people and their surroundings, while distracted by their tech devices. The clips shows a man entering the wrong house, a girl runs into a light pole while texting, a wife pours steaming coffee into her husband’s lap, and a group of tennis players are oblivious to the game they are supposed to be playing.

The situations while outrageous, aren’t far from the truth. It’s behaviour that most of are either guilty of ourselves, or that we observe everyday.

In a press release to announce the campaign, George Mohacsi, Foresters’ President and CEO said, “Foresters purpose is to champion family well-being and we do that through quality life insurance, unique member benefits and inspiring community activities. We are always looking for innovative ways to help families spend time together and challenging them to ‘disconnect to reconnect’ is a simple way to turn our purpose into action.”

A recent Consumer Electronics Association study reported that the average US home has 24 different consumer media and communication devices, including multiple televisions, computers and smartphones and some believe the proliferation of these devices contributes to a sense of social isolation even when you’re in the same room with other people.

According to the Center for Digital Future, in 2008, 28 percent of people said that being wired has resulted in them spending less time with family members, a significant increase from the 11 percent reported in 2006.

In my opinion it’s like everything else, it’s about balance, and being aware that while technology can enable us to connect with like-minded people, friends and family on the other side of the world, it should not isolate ourselves from our relationships in the real world.

Whether you participate in Foresters’ challenge, do you think you could take a daily break from all technology devices?

USACanada

10 Most Viewed Posts of 2012

Top 20 Posts of 2012

These 10 postings received the most pageviews at RandyMatheson.com in 2012.

1. 2013 Volkswagen Jetta Ad: Missing Car Keys and the Guilty Bulldog

2. Banco Sabadell Celebrates 130th anniversary with Orchestral Flashmob

3. Nike’s Inspires Running Karaoke With ‘I Would Run To You’ Clip

4. Spoken-Word Version of Bohemian Rhapsody Rocks Vegas Hotel Ad

5. IKEA Hosts 5 Roommates at Apartment Built in Paris Subway

6. It’s Dance vs. Prance: Humans Battle Horse in OPI’s Nail Polish Dance-Off

7. Is It Real or Is It Fotoshop by Adobé?

8. Just in Time for Canada Day – the Molson Canadian Nation Canthem

9. St. John Ambulance Promotes First Aid Training with Dramatic ‘Helpless’ Ad

10. Belgian Financial Organization Promotes Safe Internet Banking with Fake Psychic Stunt