New Zealand’s Hell Pizza Courts Controversy With Rabbit Pelt Billboard

Hell Pizza - Rabbit Pizza

No stranger to controversy, New Zealand’s Hell Pizza is capturing attention around the world thanks to a billboard covered with the pelts of hundreds of rabbits. The billboard advertises the pizza chain’s new Rabbit Pizza made with smoked New Zealand wild rabbit.

The brand’s Facebook page clarified that the rabbit skins were obtained from an animal tanning company, who sourced them from local meat processing companies.

Despite the clarification, the billboard is drawing lots of negative reaction on the brand’s Facebook page.

The ad was created by Auckland agency Barnes Catmur & Friends.

new_zealand

Aussie Theme Park Promotes New Coaster with ‘Tighty Whitey’ Vending Machine

Abyss - Adventure Park Undies Vending Machine

Billed as Australia’s most thrilling coaster, Abyss a new $12 million rollercoaster is open now at Adventure Park near Perth. With 3 inversions, a 100 foot drop and speeds reaching up to 85 km, the ride is sure to provide

To promote the new ride, agency SHEDcsc created a special vending machine stocked with fresh, clean underpants. The packages also included a fact sheet with details about the new ride.

[via Campaign Brief]

Australia

Gingerbread Man Meets a Grisly End in Holiday Promotion for Fangoria

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The Gingerbread Man (also known as the Gingerbread Boy) first appeared in print in the May 1875 of St. Nicolas Magazine, a popular American children’s magazine. Unlike Gingy from the Shrek movie series, the Gingerbread Man from the original story was kind of a jerk, taunting several humans and animals before he’s finally outsmarted by a hungry fox.

In a series of posters created by to promote holiday gift subscriptions to horror magazine Fangoria, the Gingerbread Man meets a trio of grisly ends. On one execution he’s stretched across a cookie rack, while in another he’s dipped into a toaster and shredded on a cheese grater (the red sprinkles are everywhere) by a dead-eyed fellow gingerbread man.

The campaign was created by Toronto agency Zulu Alpha Kilo, with models created by Oxenham Design.

[via Gute Werbung]

Canada

British Airways Digital Billboards React to Aircraft Flying Overhead

British Airways - 'Magic of Flying' Digital Billboards

This outdoor digital billboard created for British Airways by Ogilvy 12th Floor is certainly an inspired example of real-time advertising.

The digital billboards — part of the airline’s ‘Magic of Flying’ campaign — are located in Chiswick and Piccadilly and interact with British Airways aircraft flying overhead.

The billboards use custom-built surveillance technology, that track the plane flying overhead, interrupting the normal rotation of the billboard with an image of a child pointing at the plane as it passes over.

The billboard displays the flight number and the destination it’s arriving from, along with information such as the lowest available fare or the temperature at that location.

[via Marketing Week]

UK

Australian Online Bookstore Creates Pop-Up Book Stop for Commuters

Bookworld Bus Stop Bookshelf

As part of a Christmas campaign, Australian online store Bookworld has created pop-up book stops at bus shelters around Sydney and Melbourne. Interested commuters were free to help themselves to any books that they wanted.

The campaign created by ad agency VCCP, hopes to remind Australians that Bookworld, with over 13 million books, is a local alternative to large international booksellers companies like Amazon.

[via mUmBRELLA] [photo via Twitter]

Australia